#1 in Key Demo for 25 of the Last 27 Weeks; Grows the Most Across the Board Week-Over-Week
#1 Most Watched Season-to-Date in Key Demo
Broadcast Posts Highest Across the Board Ratings Since the 2018 Winter Olympics
FEBRUARY 5, 2018 – NBC Nightly News with Lester Holt is the #1 most-watched evening broadcast in the key news demo for the week of January 28, according to Nielsen Media Research data and posted its highest ratings since the 2018 Winter Olympics in PyeongChang (since February 5, 2018). Nightly News has won the key demo 25 of the last 27 weeks and continues as the #1 most-watched evening newscast season-to-date in the demo most valued by news advertisers.
The broadcast continues its strong performance in the key news demo averaging 2.3 million A25-54 viewers, besting ABC World News Tonight by +106,000 viewers (+5%) and CBS Evening News by +758,000 viewers (+51%). Nightly News delivered the largest week-over-week growth compared to the competition and also grew its key demo audience year-over-year.
Tonight, Lester Holt leads NBC News’ coverage of President Trump’s State of the Union address and the Democratic response alongside Savannah Guthrie beginning at 9 p.m. ET / 6 p.m. PT.
For the week of January 28, Nightly News averaged 1.5 million A18-49 viewers topping ABC by +61,000 (+4%) and CBS by +431,000 viewers (+39%). Nightly News posted the largest week-over-week growth compared to the competition and grew its A18-49 audience year-over-year. Nightly News tallied its highest-rated week in A18-49 since the 2018 Winter Olympics (since February 12, 2018) and has won the younger demo 10 of the past 13 weeks.
Nightly News averaged 9.5 million total viewers for the week of January 28, growing both year-over-year and week-over-week, delivering the highest week-over-week increase compared to the competition. The broadcast topped CBS Evening News by 2.3 million total viewers (+33%) and posted its highest rated week since the 2018 Winter Olympics in PyeongChang (since February 5, 2018).
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Weekly Highlights:
- Nightly News averaged 2.3 million A25-54 viewers, outperforming ABC by +106,000 (+5%) and CBS by +758,000 (+51%).
- Nightly News is now #1 in the key demo for 25 of the past 27 weeks.
- Nightly News averaged 1.5 million A18-49 viewers, topping ABC by +61,000 viewers (+4%) and CBS by +431,000 (+39%).
- Nightly News has won A18-49 for 10 of the past 13 weeks.
- Nightly News averaged 9.5 million total viewers, beating CBS by +2.3 million (+33%).
- Nightly News grew across the board year-over-year and grew the most week-over-week across the board.
- Nightly News posted its highest ratings across the board since the 2018 Winter Olympics in PyeongChang
Season Highlights:
- Nightly News is the #1 evening newscast this season in A25-54 and A18-49.
Week of January 28 – February 1, 2018:
| Total Viewers | A25-54 Rating | A25-54 Viewers | A18-49 Rating | A18-49 Viewers | ||
| NBC | 9.544 | 1.87 | 2.254 | 1.18 | 1.526 | |
| CBS | 7.198 | 1.24 | 1.496 | 0.85 | 1.095 | |
| ABC | 10.130 | 1.78 | 2.148 | 1.14 | 1.465 |
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ABOUT
NBC NIGHTLY NEWS WITH LESTER HOLT
NBC Nightly News with Lester Holt is the most-watched evening newscast in America among the
key news demo for the past 22 seasons. The broadcast provides the very latest
on the day’s top stories, going beyond the headlines to add context and
analysis to the most pressing issues of our time. NBC
Nightly News reaches more than 24 million people every
week through its broadcast and millions more through NBCNews.com, the Nightly
News app, and social media platforms. Lester Holt is the anchor, and Jenn
Suozzo is the executive producer.
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For more information contact:
TJ Ducklo
NBC News
212-664-1913
Rachel Zuckerman
NBC News
212-664-3996
