#1 in Key Demo for 21 Straight Weeks; Longest Demo Streak in Nearly 10 Months
#1 Most Watched Season to Date in Key Demo
DECEMBER 27, 2018 – NBC Nightly News with Lester Holt is the #1 most-watched evening broadcast in the key news demo for the week of December 17, according to Nielsen Media Research data. Nightly News continues as the #1 most-watched evening newscast season-to-date in the demo most valued by news advertisers, delivering its largest demo lead over CBS in five seasons.
The broadcast continues its strong performance in the key news demo averaging 1.8 million A25-54 viewers, besting ABC World News Tonight by +71,000 viewers (+4%) and CBS Evening News by +618,000 viewers (+50%). Nightly News has now won the key demo for 21 consecutive weeks, its longest demo streak in nearly 10 months.
For the week of December 17, Nightly News averaged 1.2 million A18-49 viewers topping ABC by +2,000 (+0.2%) and CBS by +360,000 viewers (+42%). Nightly News has won A18-49 for 17 of the past 18 weeks.
Nightly News averaged 8.4 million total viewers for the week of December 10 leading CBS Evening News by 2.2 million total viewers (+35%).
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Weekly Highlights:
- Nightly News averaged 1.8 million A25-54 viewers, outperforming ABC by +71,000 viewers (+4%) CBS by +618,000 (+50%).
- Nightly News is now #1 in the key demo for 21 consecutive weeks.
- Nightly News averaged 1.2 million A18-49 viewers, topping ABC by +2,000 viewers (+0.2%) CBS by +360,000 (+42%).
- Nightly News has won A18-49 for 17 of the past 18 weeks.
- Nightly News averaged 8.4 million total viewers, beating CBS by +2.2 million (+35%).
Season Highlights:
- Nightly News is the #1 evening newscast this season in A25-54 and A18-49.
- Nightly News holds its largest A25-54 demo advantage over CBS in five seasons.
Week of December 17 – December 21, 2018:
| Total Viewers | A25-54 Rating | A25-54 Viewers | A18-49 Rating | A18-49 Viewers | |
| NBC | 8.427 | 1.53 | 1.846 | 0.95 | 1.226 |
| CBS | 6.230 | 1.02 | 1.228 | 0.67 | 0.866 |
| ABC | 8.778 | 1.47 | 1.775 | 0.95 | 1.224 |
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ABOUT NBC NIGHTLY NEWS WITH LESTER HOLT
NBC Nightly News with Lester Holt is the most-watched evening newscast in America among the key news demo for the past 21 seasons. The broadcast provides the very latest on the day’s top stories, going beyond the headlines to add context and analysis to the most pressing issues of our time. NBC Nightly News reaches more than 24 million people every week through its broadcast and millions more through NBCNews.com, the Nightly News app, and social media platforms. Lester Holt is the anchor, and Jenn Suozzo is the executive producer.
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For more information contact:
TJ Ducklo
NBC News
212-664-1913
tj.ducklo@nbcuni.com
Rachel Zuckerman
NBC News
212-664-3996
rachel.zuckerman@nbcuni.com
