Dateline Posts Best Winning Streak Ever Over ABC
Friday Newsmagazine is #1 for 3rd Straight November Sweep Win
November 20, 2018 – Dateline NBC topped ABC’s 20/20 across the board in A18-49, A25-54 and total viewers for the seventh consecutive sweep period, its best winning streak ever over ABC.
NBC’s Friday newsmagazine won the key demos, averaging 659,000 A18-49 viewers, leading 20/20 by +49,000 (+8%). Among the A25-54 demo, Dateline averaged 939,000 viewers,+ 97,000 (+12%) more than ABC. Dateline also notched 2.9 million total viewers, topping ABC by +226,000 (+8%). This marks the third straight across-the-board November sweep win for Dateline. Compared to the July 2018 sweep period, the broadcast increased its lead over 20/20 by +7% in A18-49 and by +13% in A25-54. Additionally, Dateline more than tripled its total viewer lead over ABC versus the prior sweep period.
November Sweep Highlights:
- Dateline averaged 2.9 million total viewers, leading 20/20 by +226,000 (+8%).
- This represents Dateline’s best winning streak ever over ABC and third straight across the board November sweep win.
- Among A25-54, Dateline averaged 939,000 viewers, leading ABC by +97,000 (+12%).
- Dateline averaged 659,000 A18-49 viewers, leading 20/20 by 49,000 (+8%).
- The broadcast’s advantages over 20/20 are also up across the board versus the July 2018 sweep period.
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ABOUT DATELINE NBC
Dateline NBC is the longest-running series in NBC primetime history. Now in its 27th season, Dateline is anchored by Lester Holt and features correspondents Andrea Canning, Josh Mankiewicz, Keith Morrison and Dennis Murphy. Airing Fridays at 10 p.m. ET/9 p.m. CT, the #1 most-watched Friday newsmagazine reaches more than 18 million people every week through its broadcast, and millions more through its social media platforms. David Corvo is the senior executive producer, and Liz Cole is the executive producer. Follow Dateline on Facebook, Instagram and Twitter.
Dominique Cuce
NBC News
212-664-6192
dominique.cuce@nbcuni.com
