#1 in Key Demo for 14 Straight Weeks
Narrows Total Viewer Gap Vs. ABC
Lester Holt, Savannah Guthrie, and Chuck Todd Anchor “The Vote: America’s Future” at 8 p.m. ET/ 7 p.m. CT Tonight Live From NBC News World Headquarters in New York
NOVEMBER 6, 2018 – NBC Nightly News with Lester Holt is the #1 most-watched evening broadcast in the key news demo for the week of October 29, according to Nielsen Media Research data. Nightly News continues as the #1 most-watched evening newscast season-to-date in the key demo, delivering its largest demo lead over CBS in five seasons.
The broadcast continues its strong performance in the key demo averaging 1.7 million A25-54 viewers, besting ABC World News Tonight by +40,000 viewers (+2%) and doubling its week-over-week lead. The broadcast topped CBS Evening News by +506,000 viewers (+42%). Nightly News has won the key demo for 14 consecutive weeks.
Nightly News closed Friday’s broadcast with a special tribute to those murdered at Tree of Life Congregation synagogue in Pittsburgh. Inspired by the Pittsburgh Post-Gazette’s front page displaying the first words of the Jewish mourner’s prayer, each victim’s name appeared on screen as a local cantor recited the prayer in Hebrew.
For the week of October 29, Nightly News averaged 1.1 million A18-49 viewers topping CBS by +313,000 viewers (+38%).
8.1 million total viewers tuned in to Nightly News for the week of October 29 leading CBS Evening News by 2.0 million total viewers (+33%). Nightly News cut the total viewer margin against ABC by more than half vs. last year.
Follow Nightly News on Twitter and on Facebook for the latest.
# # #
Weekly Highlights:
- Nightly News averaged 1.7 million A25-54 viewers, outperforming ABC by +40,000 viewers (+2%) and CBS by +506,000 (+42%).
- Nightly News has won the key demo for 14 consecutive weeks.
- Nightly News averaged 1.1 million A18-49 viewers, topping CBS by +313,000 (+38%).
- Nightly News averaged 8.1 million total viewers, beating CBS by +2.0 million (+33%).
- Nightly News cut the total viewer margin against ABC by more than half vs. last year.
Season Highlights:
- Nightly News is the #1 evening newscast this season in A25-54 and A18-49.
- Nightly News holds its largest A25-54 demo advantage over CBS in five seasons.
Week of October 29 – November 2, 2018:
| Total Viewers | A25-54 Rating | A25-54 Viewers | A18-49 Rating | A18-49 Viewers | |
| NBC | 8.058 | 1.42 | 1.713 | 0.89 | 1.141 |
| CBS | 6.054 | 1.00 | 1.207 | 0.64 | 0.828 |
| ABC | 8.272 | 1.39 | 1.673 | 0.89 | 1.142 |
# # #
ABOUT NBC NIGHTLY NEWS WITH LESTER HOLT
NBC Nightly News with Lester Holt is the most-watched evening newscast in America among the key news demo for the past 21 seasons. The broadcast provides the very latest on the day’s top stories, going beyond the headlines to add context and analysis to the most pressing issues of our time. NBC Nightly News reaches more than 24 million people every week through its broadcast and millions more through NBCNews.com, the Nightly News app, and social media platforms. Lester Holt is the anchor, and Jenn Suozzo is the executive producer.
# # #
For more information contact:
TJ Ducklo
NBC News
212-664-1913
Rachel Zuckerman
NBC News
212-664-3996
