#1 in Key Demo 13 of the Last 14 Weeks
Largest A18-49 Advantage Over ABC in Seven Months
#1 Most Watched Season to Date in Key Demo
OCTOBER 9, 2018 – NBC Nightly News with Lester Holt is the #1 most-watched evening broadcast in the key news demo for the week of October 1, according to Nielsen Media Research data. Nightly News continues as the #1 most-watched evening newscast season-to-date in the key demo, delivering its largest demo lead over CBS in seven seasons.
The broadcast continues its strong performance in the key demo averaging 1.7 million A25-54 viewers and besting ABC World News Tonight by +152,000 viewers (+10%) and CBS Evening News by +545,000 viewers (+47%). Nightly News has won the key demo 13 of the last 14 weeks.
This week, Holt embarks on his third “Across America” tour, which started yesterday in Houston, Texas. Holt will also visit Montgomery, Ala.; Tampa, Fla.; Kansas City, Mo. And San Diego, Calif. reporting on local stories that impact each community, but also have national implications. Last week, Holt led NBC News’ coverage of the Senate vote on Judge Brett Kavanaugh.
For the week of October 1, Nightly News is the most-watched broadcast among A18-49 viewers, averaging 1.2 million. The broadcast topped ABC by +167,000 viewers (+16%) – its largest advantage over ABC in seven months (since the weekof February 19, 2018) – and CBS by +397,000 viewers (+50%).
7.6 million total viewers tuned in to Nightly News for the week of October 1 leading CBS Evening News by 1.9 million total viewers (+32%).
Follow Nightly News on Twitter and on Facebook for the latest.
# # #
Weekly Highlights:
- Nightly News averaged 1.7 million A25-54 viewers, outperforming ABC by +152,000 viewers (+10%) and CBS by +545,000 (+47%).
- Nightly News has won the key demo 13 of the last 14 weeks.
- Nightly News averaged 1.2 million A18-49 viewers, topping ABC by +167,000 (+16%) – it’s largest advantage over ABC in seven months (since the week of February 19, 2018) – and CBS by +397,000 (+50%).
- Nightly News averaged 7.6 million total viewers, beating CBS by +1.9 million (+32%).
Season Highlights:
- Nightly News is the #1 evening newscast this season in A25-54 and A18-49.
- Nightly News holds its largest A25-54 demo advantage over CBS in seven seasons.
Week of October 1 – October 2, 2018:
| Total Viewers | A25-54 Rating | A25-54 Viewers | A18-49 Rating | A18-49 Viewers | |
| NBC | 7.574 | 1.42 | 1.713 | 0.93 | 1.198 |
| CBS | 5.724 | 0.97 | 1.168 | 0.62 | 0.801 |
| ABC | 8.146 | 1.29 | 1.561 | 0.80 | 1.031 |
# # #
For more information contact:
TJ Ducklo
NBC News
o: (212) 664-1913
c: (646) 712-3597
e: TJ.Ducklo@nbcuni.com
# # #
ABOUT NBC NIGHTLY NEWS WITH LESTER HOLT
NBC Nightly News with Lester Holt is the most-watched evening newscast in America, providing the very latest on the day’s top stories and going beyond the headlines to add context and analysis to the most pressing issues of our times. NBC Nightly News reaches more than 24 million people every week through its broadcast and millions more through NBCNews.com, the Nightly News app, and social media platforms. Lester Holt is the anchor, and Jenn Suozzo is the executive producer.
# # #
