Only Broadcast to Grow Across the Board Year-Over-Year
#1 Most Watched Season-to-Date in Key Demo
Largest A18-49 Advantage Over ABC in Six Months
SEPTEMBER 18, 2018 – NBC Nightly News with Lester Holt is the #1 most-watched evening broadcast in the key news demo for the week of September 10, according to Nielsen Media Research data. Nightly News continues as the #1 most-watched evening newscast season-to-date in the key demo, delivering its largest demo lead over CBS in six seasons.
The broadcast continues its strong performance in the key demo averaging 2.0 million A25-54 viewers and besting ABC World News Tonight by +162,000 viewers (+9%) and CBS Evening News by +673,000 viewers (+52%). Nightly News has won the key demo 10 of the last 11 weeks. The broadcast grew year-over-year and week-over-week in the coveted key demo.
Last week, Holt traveled to North Carolina to report on Hurricane Florence, anchoring the broadcast from the ground on Wednesday, Thursday, and Friday night. Holt, joined by Al Roker, also anchored seven NBC News special reports as the storm progressed and made landfall. On Friday, Holt was on the scene for an attempted rescue when a tree fell on a house, killing a mother and an infant and trapping another inside.
For the week of September 10, Nightly News is the most-watched broadcast among A18-49 viewers, growing year-over-year as well as week-over-week and averaging 1.4 million. The broadcast topped ABC by +112,000 viewers (+9%) – its largest advantage over ABC in six months (since the week of March 26, 2018) – and CBS by +453,000 viewers (+49%).
8.2 million total viewers tuned in to Nightly News for the week of September 10 leading CBS Evening News by 2.2 million total viewers (+36%). Nightly News grew its total viewer audience both year-over-year and week-over-week.
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Weekly Highlights:
- Nightly News averaged 2.0 million A25-54 viewers, outperforming ABC by +162,000 viewers (+9%) and CBS by +673,000 (+52%).
- Nightly News has won the key demo 10 of the last 11 weeks.
- Nightly News averaged 1.4 million A18-49 viewers, topping ABC by +112,000 (+9%) – it’s largest advantage over ABC in six months (since the week of March 26, 2018) – and CBS by +453,000 (+49%).
- Nightly News averaged 8.2 million total viewers, beating CBS by +2.2 million (+36%).
- Nightly News was the only broadcast to grow across the board year-over-year and week-over-week
Season Highlights:
- Nightly News is the #1 evening newscast this season in A25-54 and A18-49.
- Nightly News holds its largest A25-54 demo advantage over CBS in six seasons.
Week of September 10 – September 14, 2018:
| Total Viewers | A25-54 Rating | A25-54 Viewers | A18-49 Rating | A18-49 Viewers | |
| NBC | 8.238 | 1.62 | 1.955 | 1.06 | 1.370 |
| CBS | 6.044 | 1.06 | 1.282 | 0.71 | 0.917 |
| ABC | 8.755 | 1.49 | 1.793 | 0.98 | 1.258 |
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ABOUT NBC NIGHTLY NEWS WITH LESTER HOLT
NBC Nightly News with Lester Holt is the most-watched evening newscast in America among the key news demo for the past 21 seasons. The broadcast provides the very latest on the day’s top stories, going beyond the headlines to add context and analysis to the most pressing issues of our time. NBC Nightly News reaches more than 24 million people every week through its broadcast and millions more through NBCNews.com, the Nightly News app, and social media platforms. Lester Holt is the anchor, and Jenn Suozzo is the executive producer.
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For more information contact:
TJ Ducklo
NBC News
212-664-1913
Rachel Zuckerman
NBC News
212-664-3996
