TODAY Wins 141 Straight Weeks in A25-54
TODAY Tops GMA in Total Viewers Friday
TODAY Posts Best Total Viewer and Key Demo Deliveries in More Than 3 Months
NEW YORK – September 11, 2018 – NBC News’ TODAY was the number-one morning show last week topping ABC’s “Good Morning America” in the key A25-54 demo. TODAY has now won the demo for 141 straight weeks, delivering its best streak in over six years. TODAY also topped the competition in total viewers, A25-54 and A18-49 on Friday. TODAY posted its highest total viewer and demo deliveries in more than three months.
TODAY HIGHLIGHTS:
| Net | HH Rtg |
HH Shr |
P2+ Imps |
P18-49 Rtg |
P18-49 Imps |
P25-54 Rtg |
P25-54 Imps |
| TODAY | 2.81 | 12 | 3,887 | 0.76 | 979 | 1.14 | 1,379 |
| CBS THIS MORNING | 2.26 | 10 | 2,984 | 0.45 | 583 | 0.64 | 768 |
| GOOD MORNING AMERICA | 2.96 | 13 | 4,048 | 0.67 | 861 | 0.99 | 1,194 |
TODAY averaged 1.379 million A25-54 viewers, leading GMA by +185,000 (+15%) and CBS This Morning by +611,000 (+80%)
- TODAY has now ranked #1 among A25-54 viewers for 141 consecutive weeks (best streak in six years) and 157 of the last 158 weeks
- TODAY delivered a 1.14 A25-54 rating, +0.15 points ahead of GMA and +0.50 points more than CBS
- TODAY had its highest A25-54 viewership in 16 weeks (since the week of 5/14/2018) and its widest lead over CBS since the Pyeongchang Olympics (week of 2/19/2018)
- TODAY delivered the biggest increase of A25-54 viewers week-over-week, up +71,000 (+5%)
- TODAY has topped GMA by at least 150,000 A25-54 viewers in four consecutive weeks
TODAY averaged 979,000 A18-49 viewers, +118,000 (+14%) ahead of GMA and +396,000 (+68%) higher than CBS
- TODAY delivered a 0.76 A18-49 rating, +0.09 points more than GMA and +0.31 points better than CBS
- TODAY posted its highest A18-49 viewership in 15 weeks (since week of 5/21/2018)
- Week-over-week, TODAY’s A18-49 viewership was up the most among the morning news shows (+77,000 or +9%) and saw wider advantages over the competition
- TODAY has beaten GMA by at least 100,000 A18-49 viewers for three consecutive weeks, its best streak since February
TODAY averaged 3.887 million total viewers, leading CBS This Morning by +903,000 (+30%)
- TODAY ranked #1 in total viewers on Friday (+90,000 over GMA)
- TODAY’s total viewership hit an 14-week high (best since week of 5/28/2018), increasing by +79,000 viewers (+2%) compared to prior week
- Compared to the same week last season, TODAY raised its advantage over CBS by 13%
SEASON-TO-DATE
TODAY ranks #1 among A25-54 viewers
- Leads GMA by +148,000 (+12%) and CBS by +555,000 (+63%)
TODAY ranks #1 among A18-49 viewers
- Leads GMA by +137,000 (+15%) and CBS by +407,000 (+64%)
TODAY leads CBS by +748,000 total viewers, 16% higher than last season
