#1 Most Watched Season-to-Date in Key Demo
Biggest Key Demo Win Over ABC in 12 Weeks
AUGUST 14, 2018 – NBC Nightly News with Lester Holt is the #1 most-watched evening broadcast in the key news demo for the week of August 6, according to Nielsen Media Research data. Nightly News continues as the #1 most-watched evening newscast season-to-date in the key demo, and has finished #1 in the key demo 5 out of the last 6 weeks.
The broadcast continues its strong performance in the key demo, growing week-over-week and averaging 1.6 million A25-54 viewers. The broadcast bested ABC World News Tonight by +78,000 viewers (+5%) and CBS Evening News by 523,000 viewers (+49%).
Last week, Holt interviewed Spike Lee and Ron Stallworth, the black police officer who infiltrated the KKK and inspired Lee’s new movie “BLACKkKLANSMAN.” Stallworth told Holt that former KKK grand wizard David Duke called him the day before concerned about his portrayal in the film. This week, Holt will sit down with Twitter CEO Jack Dorsey to talk free speech and making social media a safer place.
For the week of August 6, Nightly News is also the most-watched broadcast among A18-49 viewers, averaging 1.1 million and topping ABC by +34,000 viewers (+3%) and CBS by +334,000 viewers (+45%).
7.3 million total viewers tuned in to Nightly News for the week of August 6, leading CBS Evening News by 1.8 million total viewers (+33%).
For the week of August 6, Nightly News rated for four nights (August 6, 7, 8, and 10) due to NFL pre-season football.
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Weekly Highlights:
- Nightly News averaged 1.6 million A25-54 viewers, outperforming ABC by +78,000 viewers (+5%) and CBS by +523,000 (+49%).
- Nightly News averaged 1.1 million A18-49 viewers, topping ABC by +34,000 (+3%) and CBS by +334,000 (+45%).
- Nightly News improved its demo viewer advantage over ABC by 26% (+16,000) and CBS by 5% (+25,000) vs. the prior week, its best advantage over ABC since 5/14/2018
- Nightly News increased its demo viewer advantage over ABC by +1% (+1,000) and CBS by +21% (+90,000) year-over-year
- Nightly News averaged 7.3 million total viewers, beating CBS by +1.8 million (+33%).
Season Highlights:
- Nightly News is the #1 evening newscast this season in A25-54 and A18-49.
- Nightly News holds its largest A25-54 demo advantage over CBS in six seasons.
Week of August 6 – August 10, 2018:
| Total Viewers | A25-54 Rating | A25-54 Viewers | A18-49 Rating | A18-49 Viewers | |
| NBC | 7.260 | 1.31 | 1.587 | 0.83 | 1.070 |
| CBS | 5.447 | 0.88 | 1.064 | 0.57 | 0.736 |
| ABC | 7.866 | 1.25 | 1.509 | 0.80 | 1.036 |
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ABOUT NBC NIGHTLY NEWS WITH LESTER HOLT
NBC Nightly News with Lester Holt is the most-watched evening newscast in America, providing the very latest on the day’s top stories and going beyond the headlines to add context and analysis to the most pressing issues of our times. NBC Nightly News reaches more than 24 million people every week through its broadcast and millions more through NBCNews.com, the Nightly News app, and social media platforms. Lester Holt is the anchor, and Jenn Suozzo is the executive producer.
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For more information contact:
TJ Ducklo
NBC News
o: (212) 664-1913
e: tj.ducklo@nbcuni.com
