‘TODAY’ Is #1 in Key A25-54 Demo for 136 Straight Weeks
‘TODAY’ Narrows Total Viewer Gap Vs. GMA Year-Over-Year And Continues Season-to-Date Demo Winning Streak
NEW YORK – August 7, 2018 – NBC News’ TODAY was the number-one morning show last week, topping ABC’s “Good Morning America” across the key A25-54 and A18-49 demos. For 136 straight weeks, TODAY has won A25-54, delivering its best streak in over six years. Additionally, the morning show has led the A18-49 demo for 155 out of the last 156 weeks. TODAY has also narrowed the total viewer gap with GMA year-over-year.
Season-to-date, TODAY continues its reign at number one in the key A25-54 and A18-49 demos and year-over-year has improved in total viewers by 63% vs. GMA.
TODAY HIGHLIGHTS:
| Net | HH Rtg |
HH Shr |
P2+ Imps |
P18-49 Rtg |
P18-49 Imps |
P25-54 Rtg |
P25-54 Imps |
| TODAY | 2.61 | 12 | 3,543 | 0.63 | 810 | 0.98 | 1,177 |
| CBS THIS MORNING | 2.16 | 10 | 2,923 | 0.42 | 535 | 0.59 | 713 |
| GOOD MORNING AMERICA | 2.75 | 13 | 3,765 | 0.57 | 738 | 0.89 | 1,078 |
TODAY averaged 1.177 million A25-54 viewers, leading GMA by +99,000 (+9%) and CBS This Morning by +464,000 (+65%)
- TODAY has now ranked #1 among A25-54 viewers for 136 consecutive weeks (best streak in six years) and 152 of the last 153 weeks
- TODAY delivered a 0.98 A25-54 rating, +0.09 points ahead of GMA and +0.39 points more than CBS
- TODAY posted its best A25-54 viewership and lead over GMA in three weeks
- TODAY’s A25-54 lead over GMA nearly doubled week-over-week and also improved by 34% compared to the same week last season
TODAY averaged 810,000 A18-49 viewers, +72,000 (+10%) ahead of GMA and +275,000 (+51%) higher than CBS
- TODAY has been #1 among A18-49 viewers in 155 of the last 156 weeks
- TODAY delivered a 0.63 A18-49 rating, +0.06 points more than GMA and +0.21 points better than CBS
- TODAY’s A18-49 advantage over GMA improved by 41% week-over-week
TODAY averaged 3.543 million total viewers, leading CBS This Morning by +620,000 (+21%)
- Compared to the same week last season, TODAY’s total viewer gap over GMA narrowed by 10% while its advantage over CBS increased by 18%
SEASON-TO-DATE
TODAY ranks #1 among A25-54 viewers
- Leads GMA by +146,000 (+11%) and CBS by +555,000 (+62%)
TODAY ranks #1 among A18-49 viewers
- Leads GMA by +139,000 (+15%) and CBS by +412,000 (+63%)
TODAY leads CBS by +737,000, 14% higher than last season
For more information contact:
Elizabeth Kushel
NBC News
o: (212) 664-1892
c: (917) 943-8076
e: elizabeth.kushel@nbcuni.com
