TODAY Tops GMA in Key Demos Last Week and Season-to-Date
TODAY #1 in A25-54 for 129 Straight Weeks; #1 in A18-49 for 149 Consecutive Weeks
TODAY Doubles A25-54 Demo Advantage Over GMA Week-Over-Week
TODAY HIGHLIGHTS:
| Net | HH Rtg |
HH Shr |
P2+ Imps |
P18-49 Rtg |
P18-49 Imps |
P25-54 Rtg |
P25-54 Imps |
| TODAY | 2.74 | 12 | 3,717 | 0.70 | 900 | 1.03 | 1,240 |
| CBS THIS MORNING | 2.19 | 9 | 2,950 | 0.42 | 545 | 0.62 | 753 |
| GOOD MORNING AMERICA | 2.85 | 12 | 3,880 | 0.61 | 782 | 0.92 | 1,106 |
TODAY averaged 1.240 million A25-54 viewers, leading GMA by +134,000 (+12%) and CBS This Morning by +487,000 (+65%)
- TODAY has now ranked #1 among A25-54 viewers for 129 consecutive weeks (best streak in almost six years) and 145 of the last 146 weeks
- TODAY delivered a 1.03 A25-54 rating, +0.11 points ahead of GMA and +0.41 points more than CBS
- TODAY’s A25-54 advantage over GMA more than doubled versus prior week (up 158%), posting its highest level in three weeks
TODAY averaged 900,000 A18-49 viewers, +118,000 (+15%) ahead of GMA and +355,000 (+65%) higher than CBS
- Among A18-49 viewers, TODAY has now posted 149 consecutive weekly wins and has finished #1 in 155 of the last 157 weeks and 166 of the last 170 weeks
- TODAY’s 0.70 A18-49 rating, leading GMA by +0.09 and CBS by +0.28 points
- TODAY’s A18-49 advantage over GMA posted a three-week high
- Week-over-week, TODAY was the only broadcast to see an increase among A18-49 viewers (+7,000 or +1%)
TODAY averaged 3.717 million total viewers, leading CBS This Morning by +767,000 (+26%)
- TODAY improved its total viewer advantage over CBS This Morning by 5% vs. prior week and by 12% versus the same week last season
- Week-over-week, TODAY’s total viewer gap vs. GMA was reduced by more than half (-163,000 vs. -346,000 prior week)
- Compared to the same week last year, the total viewer gap vs. GMA was 13% closer (-163,000 vs. -187,000 prior year)
SEASON-TO-DATE
TODAY ranks #1 among A25-54 viewers
- Leads GMA by +159,000 and CBS by +573,000
TODAY ranks #1 among A18-49 viewers
- Leads GMA by +156,000 and CBS by +433,000
TODAY leads CBS by +749,000, 10% higher than last season
For more information contact:
Elizabeth Kushel
NBC News
o: (212) 664-1892
c: (917) 943-8076
e: elizabeth.kushel@nbcuni.com
