‘TODAY’ #1 in Key A25-54 Demo for 127 Straight Weeks, Best Streak in Nearly Six Years
‘TODAY’ Tops GMA for 147 Consecutive Weeks in A18-49
NEW YORK – June 5, 2018 – NBC News’ TODAY was the number-one morning show last week in the key A25-54 demo for 127 consecutive weeks, its best streak in nearly six years. TODAY also topped ABC’s Good Morning America in A18-49 for 147 straight weeks. Additionally, compared to the same week last season, TODAY’s total viewership increased by +10,000 while its advantage over CBS grew by 31%. Season to date, TODAY has narrowed the margin with GMA by 82% in total viewers compared to same point last season.
TODAY was rated for four days last week due to the holiday, Memorial Day.
TODAY HIGHLIGHTS:
| Net | HH Rtg |
HH Shr |
P2+ Imps |
P18-49 Rtg |
P18-49 Imps |
P25-54 Rtg |
P25-54 Imps |
| TODAY | 2.89 | 12 | 3,958 | 0.74 | 953 | 1.10 | 1,329 |
| CBS THIS MORNING | 2.35 | 10 | 3,237 | 0.45 | 578 | 0.67 | 809 |
| GOOD MORNING AMERICA | 3.06 | 13 | 4,240 | 0.74 | 952 | 1.06 | 1,274 |
TODAY averaged 1.329 million A25-54 viewers, leading GMA by +55,000 (+4%) and CBS This Morning by +520,000 (+64%)
- TODAY has now ranked #1 among A25-54 viewers for 127 consecutive weeks (best streak in almost six years) and 143 of the last 144 weeks
- TODAY delivered a 1.10 A25-54 rating, +0.04 points ahead of GMA and +0.43 points more than CBS
TODAY averaged 953,000 A18-49 viewers, topping GMA and +375,000 (+65%) higher than CBS
- Among A18-49 viewers, TODAY has now posted 147 consecutive weekly wins and has finished #1 in 153 of the last 155 weeks and 164 of the last 168 weeks
TODAY averaged 3.958 million total viewers, leading CBS This Morning by +721,000 (+22%)
- Compared to the same week last season, TODAY’s total viewership increased by +10,000 while its advantage over CBS grew by 31%
SEASON-TO-DATE
TODAY ranks #1 among A25-54 viewers
- Leads GMA by +163,000 and CBS by +579,000
TODAY ranks #1 among A18-49 viewers
- Leads GMA by +161,000 and CBS by +438,000
TODAY Leads CBS by +748,000, 9% higher than last season
For more information contact:
Elizabeth Kushel
NBC News
o: (212) 664-1892
c: (917) 943-8076
e: elizabeth.kushel@nbcuni.com
