TODAY #1 in A25-54 for 123 Straight Weeks – Best Streak in Nearly Six Years
TODAY Posts Best Total Viewers Ratings in Nine Weeks – Narrows Gap with GMA vs. Last Week and Last Year
TODAY Wins A18-49 for 143 Consecutive Weeks
TODAY Only Morning Broadcast to Post Week-Over-Week Growth in Total Viewers
NEW YORK – May 8, 2018 – NBC News’ TODAY continues its run as the number-one morning show in the key A25-54 and A18-49 demos, marking its best streak in both measurements in six years. TODAY also posted its best total viewers ratings in nine weeks, narrowing the gap with GMA by 63% year-over-year and week-over-week. TODAY has topped ABC’s “Good Morning America” with A25-54 for 123 straight weeks and A18-49 for 143 consecutive weeks and was the only broadcast morning show to deliver week-over-week growth among total viewers.
TODAY HIGHLIGHTS:
| Net | HH Rtg |
HH Shr |
P2+ Imps |
P18-49 Rtg |
P18-49 Imps |
P25-54 Rtg |
P25-54 Imps |
| TODAY | 2.91 | 12 | 4,043 | 0.79 | 1,014 | 1.16 | 1,396 |
| CBS THIS MORNING | 2.36 | 10 | 3,226 | 0.47 | 602 | 0.69 | 836 |
| GOOD MORNING AMERICA | 2.99 | 13 | 4,112 | 0.72 | 933 | 1.05 | 1,266 |
TODAY averaged 1.396 million A25-54 viewers, leading GMA by +130,000 (+10%) and CBS This Morning by +560,000 (+67%)
- TODAY has now ranked #1 among A25-54 viewers for 123 consecutive weeks (best streak in almost six years) and 139 of the last 140 weeks
- TODAY delivered a 1.16 A25-54 rating, +0.11 points ahead of GMA and +0.47 points more than CBS
- TODAY posted its best A25-54 lead over CBS since the week of 3/5/2018 (eight-week high)
TODAY averaged 1.014 million A18-49 viewers, +81,000 (+9%) more than GMA and +412,000 (+68%) higher than CBS
- Among A18-49 viewers, TODAY has now posted 143 consecutive weekly wins and has finished #1 in 149 of the last 151 weeks and 160 of the last 164 weeks
- TODAY’s 0.79 A18-49 rating led GMA by +0.07 points and CBS by +0.32 points
- TODAY had its biggest A18-49 advantage over CBS in nine weeks (since the week of 2/26/2018)
TODAY averaged 4.043 million total viewers, leading CBS This Morning by +817,000 (+25%)
- TODAY had its narrowest total viewer gap in nine weeks (since the week of 2/26/2018), 63% closer than both prior week and the same week last season
- Versus CBS, TODAY posted its biggest total viewer win since the week of 2/26/2018.
- TODAY’s total viewer lead over CBS increased by 26% week-over-week and was 34% higher than the same week last season
SEASON-TO-DATE
TODAY ranks #1 among A25-54 viewers
- Leads GMA by +166,000 and CBS by +585,000
TODAY ranks #1 among A18-49 viewers
- Leads GMA by +170,000 and CBS by +445,000
For more information contact:
Elizabeth Kushel
NBC News
o: (212) 664-1892
c: (917) 943-8076
e: elizabeth.kushel@nbcuni.com
