TODAY Tops GMA in A25-54 for the Month of April
TODAY Also Wins A18-49 for 37 Consecutive Months
TODAY Narrows Total Viewer Gap with GMA Year-Over-Year
TODAY Posts Best A25-54 Lead Over GMA in Eight Weeks
NEW YORK – MAY 1, 2018 – NBC News’ TODAY was the number-one morning show for the month of April, topping ABC’s “Good Morning America” in the key A25-54 demo. This win marks TODAY’s 32ndstraight month (122 straight weeks) in first place in the key demo, its best in nearly six years. TODAY also won with A18-49, its 37thconsecutive month at number one (142 consecutive weeks). Additionally, year-over-year, TODAY narrowed the total viewer vs. GMA in April. The morning broadcast also had its best A25-54 lead over GMA in eight weeks, more than doubling it vs. the prior week, and posted its best A18-49 advantage over GMA in nine weeks.
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TODAY HIGHLIGHTS:
APRIL
2018
TODAY has been #1 among A25-54 viewers for 32 consecutive months and 33 of the last 34 months.
- TODAY averaged 1.405 million A25-54 viewers, +97,000 (+7%) higher than GMA and +519,000 (+59%) more than CBS
TODAY has ranked #1 among A18-49 viewers for 37 consecutive months
- TODAY averaged 1.029 million A18-49 viewers, outperforming GMA by +84,000 (+9%) and CBS by +384,000 (+60%)
- Month-over-month, TODAY posted modest increases in its A18-49 leads over GMA (4% higher) and CBS (2% higher)
TODAY averaged 4.007 million total viewers, +660,000 (+20%) higher than CBS
- Year-over-year, TODAY narrowed the total viewer gap vs. GMA by 29%
- TODAY widened its total viewer margin over CBS by 57% compared to April 2017
WEEK OF APRIL 23-29, 2018
| Net | HH Rtg |
HH Shr |
P2+ Imps |
P18-49 Rtg |
P18-49 Imps |
P25-54 Rtg |
P25-54 Imps |
| TODAY | 2.92 | 12 | 4,021 | 0.81 | 1,040 | 1.18 | 1,419 |
| CBS THIS MORNING | 2.49 | 10 | 3,371 | 0.50 | 643 | 0.75 | 900 |
| GOOD MORNING AMERICA | 3.08 | 13 | 4,206 | 0.71 | 911 | 1.04 | 1,261 |
TODAY averaged 1.419 million A25-54 viewers, leading GMA by +158,000 (+13%) and CBS This Morning by +519,000 (+58%)
- TODAY has now ranked #1 among A25-54 viewers for 122 consecutive weeks (best streak in almost six years) and 138 of the last 139 weeks
- TODAY delivered a 1.18 A25-54 rating, +0.14 points ahead of GMA and +0.43 points more than CBS
- TODAY posted its best A25-54 lead over GMA since the week of 2/26/2018 (eight-week high)
- TODAY more than doubled its demo lead over GMA week-over-week (up 139%) and also saw a 41% improvement versus the same week last season
TODAY averaged 1.040 million A18-49 viewers, +129,000 (+14%) more than GMA and +397,000 (+62%) higher than CBS
- Among A18-49 viewers, TODAY has now posted 142 consecutive weekly wins and has finished #1 in 148 of the last 150 weeks and 159 of the last 163 weeks
- TODAY’s 0.81 A18-49 rating led GMA by +0.10 points and CBS by +0.31 points
- TODAY saw its best A18-49 advantage over GMA in nine weeks (since the week of 2/19/2018)
- TODAY’s A18-49 lead over GMA was 70% higher than prior week and up 36% versus the same week last season
TODAY averaged 4.021 million total viewers, leading CBS This Morning by +650,000 (+19%)
- TODAY narrowed the total viewer gap vs. GMA by 24% week-over-week and by 47% compared to the same week last season
- Versus CBS, TODAY improved its total viewer lead by 57% year-over-year
SEASON-TO-DATE
TODAY ranks #1 among A25-54 viewers
- Leads GMA by +167,000 and CBS by +586,000
TODAY ranks #1 among A18-49 viewers
- Leads GMA by +173,000 and CBS by +446,000
For more information contact:
Elizabeth Kushel
NBC News
o: (212) 664-1892
c: (917) 943-8076
e: elizabeth.kushel@nbcuni.com
