‘Dateline’ Delivers Biggest 1Q Demo Advantages Over ABC in Seven Years
‘Dateline’ Posts Largest 1Q Lead Over ABC in Total Viewers Since 2013
April 4, 2018 – “Dateline NBC” topped ABC’s “20/20” across the board for the first quarter of 2018, averaging 1.2 million A25-54 viewers and leading ABC by +128,000 (+12%). “Dateline” also won the A18-49 demo for the first quarter period, averaging 877,000 viewers and topping the network by +76,000 (+9%). This is Dateline’s biggest 1Q win over “20/20” in both demos since 2011.
Additionally, “Dateline” posted its largest 1Q lead over ABC in total viewers since 2013, with 3.8 million total viewers, outperforming “20/20” by +473,000 total viewers (+14%).
Q1 Highlights:
- “Dateline” averaged 1.2 million A25-54 viewers, leading ABC by +128,000 (+12%).
- Among A18-49, “Dateline” averaged 877,000 viewers, topping the network by +76,000 (+9%).
- This represents Dateline’s biggest 1Q A25-54 and A18-49 in seven years.
- Dateline averaged 3. 8 million total viewers, outperforming “20/20” by +473,000 total viewers (+14%).
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ABOUT “DATELINE”
“Dateline” is the longest-running series in NBC primetime history. In its 26th season, “Dateline” is anchored by Lester Holt and features correspondents Andrea Canning, Josh Mankiewicz, Keith Morrison and Dennis Murphy. Airing Fridays at 9 p.m. ET/8 p.m. CT, “Dateline” reaches more than 20 million people every week through its broadcast, and millions more through its social media platforms. David Corvo is the senior executive producer, and Liz Cole is the executive producer. Follow Dateline on Facebook, Instagram and Twitter.
Dominique Cuce
NBC News
212-664-6192
dominique.cuce@nbcuni.com
