Longest Demo Streak in Four and a Half Years, Continues to Win Despite Airing at 3:30 p.m. PT on the West Coast
Delivers Highest Year-Over-Year Growth in Key Demo
FEBRUARY 21, 2018 – “NBC Nightly News with Lester Holt” is the #1 most-watched evening broadcast in the key news demo for the week of February 12, according to Nielsen Media Research data.
The network program, anchored by Holt last week live from PyeongChang, South Korea for special Olympics coverage, continues its winning streak despite airing hours earlier than normal in 25 percent of the country. West Coast viewers are getting the show at 3:30 p.m. Pacific Time and 4:30 p.m. Mountain Time during the entirety of the Winter Games.
Last week, “Nightly News” featured breaking news on the Florida school shooting and the latest Mueller indictment as well as the stories on the ground from PyeongChang.
The broadcast was the #1 most-watched with the audience most valued by news advertisers, averaging 2.138 million A25-54 viewers and beating “ABC World News Tonight” by +184,000 viewers (nine percent) and “CBS Evening News” by +715,000 viewers (+50 percent). This marks the program’s longest winning streak in the key demo in four and a half years (since July 2013).
For 87 consecutive weeks, “Nightly News” is the most-watched among A18-49 viewers, averaging 1.571 million and topping ABC by +232,000 viewers (+17 percent) and CBS by +625,000 viewers (+66 percent).
8.445 million total viewers tuned in to “Nightly News” for the week of February 19, besting “CBS Evening News” by +1.781 million total viewers (+27 percent).
“Nightly News” continues as the #1 most-watched evening newscast season-to-date in the key demo, delivering its largest demo lead CBS in seven years (since 2010-2011). The broadcast also continues to dominate its competition on social media with the most followers on Facebook.
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For more information, contact:
Olivia Petersen
NBC News
o: (202) 885-4159
e: olivia.petersen@nbcuni.com
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ABOUT NBC NIGHTLY NEWS WITH LESTER HOLT
NBC Nightly News with Lester Holt is the most-watched evening newscast in America, providing the very latest on the day’s top stories and going beyond the headlines to add context and analysis to the most pressing issues of our times. NBC Nightly News reaches more than 24 million people every week through its broadcast and millions more through NBCNews.com, the Nightly News app, and social media platforms. Lester Holt is the anchor, and Sam Singal is the executive producer.
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