1.5M Viewers Livestreamed SOTU Digital Coverage via NBCNews.com and YouTube
JANUARY 31, 2018 – More Americans turned to NBC News for coverage of President Trump’s first State of the Union address than any other broadcast network.
NBC led the broadcast networks across the board during primetime coverage of the president’s speech from 9:10 p.m. to 10:31 p.m. ET according to Nielsen Media Research fast national data with an average of 7.055 million total viewers. NBC outperformed ABC by +1.659 million (+31 percent) and CBS by +67,000 (one percent). Among A25-54 viewers, NBC News averaged 2.590 million viewers, leading ABC by +801,000 (+45 percent) and CBS by +502,000 (+24 percent). In A18-49, NBC averaged 2.106 million, topping ABC by +680,000 (+48 percent) and CBS by +467,000 (+29 percent). (Note: ABC rated from 9:10 p.m. – 10:31 p.m. ET, while CBS rated from 9:00 p.m. ET to 10:38 p.m. ET.)
NBC News’ complete broadcast coverage of Trump’s first State of the Union and the Democratic Party’s response was led by “NBC Nightly News” anchor Lester Holt in Washington, beginning at 9 p.m. ET/6 p.m. CT on NBC. Holt was joined on set by TODAY co-anchor and NBC News chief legal analyst Savannah Guthrie, “Meet the Press” moderator and NBC News political director Chuck Todd, “Megyn Kelly TODAY” anchor Megyn Kelly, NBC News special correspondent Tom Brokaw and NBC News chief foreign affairs correspondent Andrea Mitchell.
NBC News’ digital State of the Union content reached more than ten million people across digital and social platforms. One and a half million viewers livestreamed the special State of the Union digital coverage hosted by NBC News national political correspondent Steve Kornacki and NBC News correspondent Katy Tur via YouTube and NBCNews.com, and video content from the night generated a total of four million video starts across all platforms.
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For more information, contact:
Olivia Petersen
NBC News
o: (202) 885-4159
e: olivia.petersen@nbcuni.com
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ABOUT NBC NEWS
NBC News is a global leader in news across all broadcast and digital platforms. Its leading and award-winning television news broadcasts include NBC Nightly News with Lester Holt, TODAY, Meet the Press with Chuck Todd, Dateline, Sunday Night with Megyn Kelly and Megyn Kelly TODAY as well as primetime specials and breaking news reports. The rapidly-growing NBC News Digital Group, along with the SiriusXM TODAY Show Radio channel, provide continuous content to consumers wherever they are, whenever they want it. NBC News also operates Peacock Productions, an award-winning in-house production company, and the NBC NewsChannel affiliate news service.
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