Continues Longest Key Demo Winning Streak in Over Four Years
#1 Most-Watched Among A25-54 and A18-49 Viewers for 127 of Last 128 Weeks
JANUARY 17, 2018 – “NBC Nightly News with Lester Holt” is the #1 most-watched evening broadcast in the key news demo for the week of January 8, according to Nielsen Media Research data.
This past week, “NBC Nightly News” was first to air three exclusive NBC News reports. On Tuesday, NBC News correspondent Miguel Almaguer obtained exclusive footage of Santa Barbara County rescue teams using the jaws of life to save that 14 year-old who was trapped under mud and debris, alone, for six hours. Additionally, NBC News senior investigative and legal correspondent Cynthia McFadden reported on Russian birth tourists. On Wednesday, NBC News exclusively spoke with Deyshia Hargrave, the Louisiana teacher who was handcuffed after speaking out against a superintendent’s new contract.
The broadcast continues its winning streak in the key demo, averaging 2.3 million A25-54 viewers and beating “ABC World News Tonight” by +206,000 viewers (+10%) and “CBS Evening News” by +778,000 viewers (+51%). Year over year, “Nightly News” grew its key demo audience.
For 127 of the past 128 weeks, “Nightly News” is the most-watched among A18-49 viewers, averaging 1.6 million and topping ABC by +204,000 viewers (+14%) and CBS by +554,000 viewers (+50%).
9.7 million total viewers tuned in to “Nightly News” for the week of January 8 besting “CBS Evening News” by +2.4 million total viewers (+32%) and growing year over year.
“Nightly News” continues as the #1 most-watched evening newscast season-to-date in the key demo, delivering its largest demo lead CBS in seven seasons.
The broadcast also continues to dominate its competition on social media with more followers on Facebook and a fivefold advantage in Twitter engagement compared to “CBS Evening News.”
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Weekly Highlights:
- “Nightly News” averaged 2.3 million A25-54 viewers, outperforming ABC by +206,000 viewers (+10%) and CBS by +778,000 (+51%).
- “Nightly News” has ranked #1 in A25-54 for 82 consecutive weeks.
- “Nightly News” marked the longest key demo winning streak in over four years.
- “Nightly News” averaged .1.6 million A18-49 viewers, topping ABC by +204,000 (+14%) and CBS by +554,000 (+50%).
- Among A18-49 viewers, Nightly News has won 127 of the last 128 weeks.
- “Nightly News” averaged 9.7 million total viewers, beating CBS by +2.4 million (+32%).
Season Highlights:
- Nightly is the #1 evening newscast this season in A25-54 and A18-49
- Nightly News holds its largest A25-54 demo advantage over CBS in seven seasons.
Week of January 8 – January 12, 2018:
| Total Viewers | A25-54 Rating | A25-54 Viewers | A18-49 Rating | A18-49 Viewers | |
| NBC | 9.680 | 1.92 | 2.318 | 1.27 | 1.632 |
| CBS | 7.320 | 1.28 | 1.540 | 0.84 | 1.088 |
| ABC | 9.919 | 1.75 | 2.112 | 1.11 | 1.428 |
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ABOUT NBC NIGHTLY NEWS WITH LESTER HOLT
NBC Nightly News with Lester Holt is the most-watched evening newscast in America, providing the very latest on the day’s top stories and going beyond the headlines to add context and analysis to the most pressing issues of our times. NBC Nightly News reaches more than 24 million people every week through its broadcast and millions more through NBCNews.com, the Nightly News app, and social media platforms. Lester Holt is the anchor, and Sam Singal is the executive producer.
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For more information contact:
Rachel Zuckerman
NBC News
212-664-3996
