#1 Most-Watched Among A25-54 and A18-49 Viewers for 122 of Last 123 Weeks
Holt Anchored Two Nights in Southern California, Reporting on the California Wildfires
DECEMBER 12, 2017 – “NBC Nightly News with Lester Holt” won the key demo for the week of December 4, marking its 77th straight week as the #1 most-watched evening broadcast, according to Nielsen Media Research data.
On Thursday and Friday, Holt anchored from the ground in southern California, as he reported on the state’s wildfires, running into firefighters from his hometown of Rancho Cordova while on the ground in Ojai.
The broadcast continues its winning streak in the key demo, averaging 2.1 million A25-54 viewers and beating “ABC World News Tonight” by +112,000 viewers (+6%) and “CBS Evening News” by +727,000 viewers (+53%).
For 122 of the past 123 weeks, “Nightly News” is the most-watched among A18-49 viewers, averaging 1.4 million and topping ABC by +102,000 viewers (+8%) and CBS by +463,000 viewers (+48%).
9 million total viewers tuned in to “Nightly News” for the week of December 4. “Nightly News” bested “CBS Evening News” by +1.8 million total viewers (+26%).
“Nightly News” continues as the #1 most-watched evening newscast season-to-date in the key demo, delivering its largest demo lead over CBS in four seasons.
The broadcast also continues to dominate the competition on social media with more followers on Facebook and a fourfold advantage in Twitter engagement compared to “CBS Evening News.”
For the week of December 4, “Nightly News” was rated for four nights (Dec. 4, Dec. 5, Dec. 6, Dec. 8) due to Thursday Night Football.
For the latest from “Nightly News,” follow the show on Facebook and on Twitter for the latest.
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Weekly Highlights:
- Nightly News averaged 2.1 million A25-54 viewers, outperforming ABC by +112,000 viewers (+6%) and CBS by +727,000 (+53%).
- Nightly News has ranked #1 in A25-54 for 77 consecutive weeks.
- Nightly News averaged 1.4 million A18-49 viewers, topping ABC by +102,000 (+8%) and CBS by +463,000 (+48%).
- Among A18-49 viewers, Nightly News has won 122 of the last 123 weeks.
- Nightly News averaged 9 million total viewers, besting CBS by +1.8 million (+26%).
Season Highlights:
- Nightly is the #1 evening newscast this season in A25-54 and A18-49
- Nightly News holds its largest A25-54 demo advantage over CBS in four seasons.
Week of December 4 – December 8, 2017:
| Total Viewers | A25-54 Rating | A25-54 Viewers | A18-49 Rating | A18-49 Viewers | |
| NBC | 8.917 | 1.75 | 2.108 | 1.11 | 1.436 |
| CBS | 7.068 | 1.14 | 1.381 | 0.75 | 0.973 |
| ABC | 9.528 | 1.65 | 1.996 | 1.03 | 1.334 |
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ABOUT NBC NIGHTLY NEWS WITH LESTER HOLT
NBC Nightly News with Lester Holt is the most-watched evening newscast in America, providing the very latest on the day’s top stories and going beyond the headlines to add context and analysis to the most pressing issues of our times. NBC Nightly News reaches more than 24 million people every week through its broadcast and millions more through NBCNews.com, the Nightly News app, and social media platforms. Lester Holt is the anchor, and Sam Singal is the executive producer.
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For more information contact:
Rachel Zuckerman
NBC News
212-664-3996
