#1 Most-Watched Among A25-54 and A18-49 Viewers for 119 of Last 120 Weeks
Grows Week-Over-Week in Key Demo
NOVEMBER 21, 2017 – “NBC Nightly News with Lester Holt” won the key demo for the week of November 13, marking its 74th straight week as the #1 most-watched evening broadcast, according to Nielsen Research Data.
The broadcast continues its winning streak in the key demo, averaging 1.9 million A25-54 viewers and beating “ABC World News Tonight” by +75,000 viewers (+4%) and “CBS Evening News” by +484,000 viewers (+34%). Nightly News grew week over week in its key demo audience.
On Monday, November 13, “Nightly News” aired an installment of “Those Who Serve,” featuring Sgt. Justin Vinson of Newport, Tenn. and 4-year old Sawyer Schimming, who meets Sgt. Vinson each afternoon dressed in a police uniform. As Sgt. Vinson directs traffic, Sawyer sets up his own traffic cones in his yard and imitates Sgt. Vinson’s every move.
For 119 of the past 120 weeks, “Nightly News” is the most-watched among A18-49 viewers, averaging 1.3 million and topping ABC by +82,000 viewers (+7%) and CBS by +35,000 viewers (+37%).
8.5 million total viewers tuned in to “Nightly News” for the week of November 13. “Nightly News” bested “CBS Evening News” by + 1.8 million total viewers (+26%).
“Nightly News” continues as the #1 most-watched evening newscast season-to-date in the key demo, delivering its largest demo lead over CBS in four seasons.
The broadcast also continues to dominate the competition on social media with more followers on Facebook and a twofold advantage in Twitter engagement compared to “CBS Evening News.”
For the week of November 13, “Nightly News” was rated for four nights (Nov. 13, Nov. 14, Nov. 15 and Nov. 17) due to Thursday Night Football.
For the latest from “Nightly News,” follow the show on Facebook and on Twitter for the latest.
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Weekly Highlights:
- Nightly News averaged 1.9 million A25-54 viewers, outperforming ABC by +75,000 viewers (+4%) and CBS by +484,000 (+34%).
- Nightly News has ranked #1 in A25-54 for 74 consecutive weeks.
- Nightly News averaged 1.3 million A18-49 viewers, topping ABC by +82,000 (+7%) and CBS by +355,000 (+37%).
- Among A18-49 viewers, Nightly News has won 119 of the last 120 weeks.
- Nightly News averaged 8.5 million total viewers, besting CBS by +1.8 million (+26%).
Season Highlights:
- Nightly is the #1 evening newscast this season in A25-54 and A18-49
- Nightly News holds its largest A25-54 demo advantage over CBS in four seasons.
Week of November 13 – November 17, 2017:
| Total Viewers | A25-54 Rating | A25-54 Viewers | A18-49 Rating | A18-49 Viewers | |
| NBC | 8.480 | 1.59 | 1.923 | 1.02 | 1.319 |
| CBS | 6.711 | 1.19 | 1.439 | 0.75 | 0.964 |
| ABC | 9.136 | 1.53 | 1.848 | 0.96 | 1.237 |
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ABOUT NBC NIGHTLY NEWS WITH LESTER HOLT
NBC Nightly News with Lester Holt is the most-watched evening newscast in America, providing the very latest on the day’s top stories and going beyond the headlines to add context and analysis to the most pressing issues of our times. NBC Nightly News reaches more than 24 million people every week through its broadcast and millions more through NBCNews.com, the Nightly News app, and social media platforms. Lester Holt is the anchor, and Sam Singal is the executive producer.
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For more information contact:
Rachel Zuckerman
NBC News
212-664-3996
