Leads as #1 Most-Watched Among A18-49 Viewers for 118 of Last 119 Weeks
Grows Week-Over-Week in Both Total Viewers and in Key Demo
NOVEMBER 14, 2017 – “NBC Nightly News with Lester Holt” won the key demo for the week of November 6, marking its 73 straight week as the #1 most-watched evening broadcast, according to Nielsen Research Data.
On Monday, November 6, Lester Holt anchored the broadcast from the scene of the church shooting in Sutherland Springs, Texas, travelling overnight from South Korea where he was on the ground to cover President Trump’s first visit to Asia. A Veterans Day installment of “Those Who Serve” aired last week, highlighting the Tennessee-based foundation A Soldier’s Child, which supports the children of fallen service men and women.
The broadcast continues its winning streak in the key demo, averaging 1.9 million A25-54 viewers and beating “ABC World News Tonight” by +8,000 viewers (+.4%) and “CBS Evening News” by +504,000 viewers (+36%). Nightly News grew week over week in its key demo audience.
For 118 of the past 119 weeks, Nightly News is the most-watched among A18-49 viewers, averaging 1.4 million and topping ABC by +109,000 viewers (+9%) and CBS by +437,000 viewers (+47%).
8.6 million total viewers tuned in to Nightly News for the week of November 6. Nightly News bested “CBS Evening News” by +1.9 million total viewers (+28%) and grew its week-over-week total audience advantage.
Nightly News continues as the #1 most-watched evening newscast season-to-date in the key demo, delivering its largest demo lead over CBS in four seasons.
The broadcast also continues to dominate the competition on social media with more followers on Facebook and a nearly threefold advantage in Twitter engagement compared to “CBS Evening News.”
For the week of November 6, Nightly News was rated for four nights (Nov. 6, Nov. 7, Nov. 8 and Nov. 10) due to Thursday Night Football.
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Weekly Highlights:
- Nightly News averaged 1.9 million A25-54 viewers, outperforming ABC by +8,000 viewers (+0.4%) and CBS by +504,000 (+36%).
- Nightly News has ranked #1 in A25-54 for 73 consecutive weeks.
- Nightly News averaged 1.4 million A18-49 viewers, topping ABC by +109,000 (+9%) and CBS by +437,000 (+47%).
- Among A18-49 viewers, Nightly News has won 118 of the last 119 weeks.
- Nightly News averaged 8.6 million total viewers, besting CBS by + 1.9 million (+28%).
Season Highlights:
- Nightly is the #1 evening newscast this season in A25-54 and A18-49
- Nightly News holds its largest A25-54 demo advantage over CBS in four seasons.
Week of November 6 – November 10, 2017:
| Total Viewers | A25-54 Rating | A25-54 Viewers | A18-49 Rating | A18-49 Viewers | |
| NBC | 8.585 | 1.58 | 1.910 | 1.06 | 1.368 |
| CBS | 6.692 | 1.16 | 1.406 | 0.72 | 0.931 |
| ABC | 9.172 | 1.58 | 1.902 | 0.98 | 1.259 |
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ABOUT NBC NIGHTLY NEWS WITH LESTER HOLT
NBC Nightly News with Lester Holt is the most-watched evening newscast in America, providing the very latest on the day’s top stories and going beyond the headlines to add context and analysis to the most pressing issues of our times. NBC Nightly News reaches more than 24 million people every week through its broadcast and millions more through NBCNews.com, the Nightly News app, and social media platforms. Lester Holt is the anchor, and Sam Singal is the executive producer.
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For more information contact:
Rachel Zuckerman
NBC News
212-664-3996
