Ranks #1 in A18-49 for 117 of Last 118 Weeks
Holt Anchored Broadcast From Texas on Monday Following Church Shooting
Last Week, Holt Exclusively Interviewed Tim Cook on Privacy and the iPhone X
NEW YORK (November 7, 2017) – “NBC Nightly News with Lester Holt” won the key demo for the week of October 30, marking its 72nd straight week as the #1 most-watched evening broadcast, according to Nielsen Research Data.
This past weekend, Holt flew to South Korea to report on President Trump’s first trip to Asia, marking his second trip to the region this year. Holt interviewed the South Korean Foreign Minister while on the ground before returning to the U.S. to anchor “NBC Nightly News” from the scene of Sunday’s church shooting in Sutherland Springs, Texas. Last week, Holt sat down with Apple CEO Tim Cook for an exclusive in-depth interview during which Cook noted that he feels the danger with social media tools is that they can “manipulate people.”
The broadcast continues its winning streak in the key demo, averaging 1.8 million A25-54 viewers, beating “ABC World News Tonight” by + 94,000 viewers (+5%) and “CBS Evening News” by +512,000 viewers (+39%).
For 117 of the past 118 weeks, Nightly News was also the most-watched among A18-49 viewers, averaging 1.3 million and topping ABC by +83,000 viewers (+7%) and CBS by +421,000 viewers (+49%).
8.1 million total viewers tuned in to Nightly News for the week of October 30. Nightly News bested “CBS Evening News” by +1.7 million total viewers (+26%) and grew its year-over-year total audience advantage.
Nightly News continues as the #1 most-watched evening newscast season-to-date in the key demo, delivering its largest demo lead over CBS in four seasons.
The broadcast also continues to dominate the competition on social media with more followers on Facebook and a nearly threefold advantage in Twitter engagement compared to “CBS Evening News.”
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Weekly Highlights:
- Nightly News averaged 1.8 million A25-54 viewers, outperforming ABC by +94,000 viewers (+5%) and CBS by +512,000 (+39%).
- Nightly News has ranked #1 in A25-54 for 72 consecutive weeks.
- Nightly News averaged 1.3 million A18-49 viewers, topping ABC by + 83,000 (+7%) and CBS by +421,000 (+49%).
- Among A18-49 viewers, Nightly News has won 117 of the last 118 weeks.
- Nightly News averaged 8.1 million total viewers, besting CBS by + 1.7 million (+26%).
Season Highlights:
- Nightly is the #1 evening newscast this season in A25-54 and A18-49
- Nightly News holds its largest A25-54 demo advantage over CBS in four seasons.
week of October 30 – November 3, 2017:
| Total Viewers | A25-54 Rating | A25-54 Viewers | A18-49 Rating | A18-49 Viewers | |
| NBC | 8.080 | 1.53 | 1.841 | 1.00 | 1.288 |
| CBS | 6.419 | 1.10 | 1.329 | 0.67 | 0.867 |
| ABC | 8.559 | 1.45 | 1.747 | 0.93 | 1.205 |
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ABOUT NBC NIGHTLY NEWS WITH LESTER HOLT
NBC Nightly News with Lester Holt is the most-watched evening newscast in America, providing the very latest on the day’s top stories and going beyond the headlines to add context and analysis to the most pressing issues of our times. NBC Nightly News reaches more than 24 million people every week through its broadcast and millions more through NBCNews.com, the Nightly News app, and social media platforms. Lester Holt is the anchor, and Sam Singal is the executive producer.
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For more information contact:
Rachel Zuckerman
NBC News
212-664-3996
