Ranks #1 in A18-49 for 30 Consecutive Months
Broadcast Grows The Most Week-Over-Week Across All Key Demos
NEW YORK (October 31, 2017) – “NBC Nightly News with Lester Holt” is the #1 most-watched broadcast in the key demo for the month of October, winning its 28th straight month, according to Nielsen Research Data.
The broadcast continues its winning streak in the demo most valued by news advertisers, averaging 1.9 million A25-54 viewers this past month, beating “ABC World News Tonight” by +94,000 viewers (+5%) and “CBS Evening News” by +543,000 viewers (+41%).
Now for 30 consecutive months, Nightly News is also the most-watched among A18-49 viewers, averaging 1.3 million and topping ABC by +135,000 viewers (+11%) and CBS by +451,000 viewers (+52%).
8.0 million total viewers tuned in to Nightly News for the month of October 2017: +1.8 million total viewers (+29%) more than “CBS Evening News.”
For the week of October 23, Nightly News was #1 in the news demo for the 71st week in a row, averaging 1.9 million A25-54 viewers, leading ABC by +181,000 viewers (+11%) and CBS by +604,000 viewers (+47%), and grew the most week-over-week compared to the competition. For 116 of the past 117 weeks, Nightly News was also the most-watched among A18-49 viewers, averaging 1.4 million and topping ABC by +241,000 viewers (+21%) and CBS by +519,000 viewers (+61%), and grew the most week-over-week compared to the competition. 8.1 million total viewers tuned in to Nightly News for the week of October 23. Nightly News bested “CBS Evening News” by +1.9 million total viewers (+31%) and grew the most week-over-week.
Nightly News continues as the #1 most-watched evening newscast season-to-date in the key demo, delivering its largest demo lead over CBS in four seasons.
The broadcast also continues to dominate its competition on social media with more followers on Facebook and a fivefold advantage in Twitter engagement compared to “CBS Evening News.” Follow Nightly News on Twitter and on Facebook.
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Monthly Highlights:
- Nightly News averaged 1.9 million A25-54 viewers, outperforming ABC by +94,000 viewers (+5%) and CBS by +543,000 (+41%).
- Nightly News has ranked #1 in A25-54 for 28 consecutive months.
- Nightly News averaged 1.3 million A18-49 viewers, topping ABC by +135,000 (+11%) and CBS by +451,000 (+42%).
- Among A18-49 viewers, Nightly News is #1 for 30 consecutive months.
- Nightly News averaged 8.0 million total viewers, besting CBS by +1.8 million (+29%).
Weekly Highlights:
- Nightly News averaged 1.9 million A25-54 viewers, outperforming ABC by +181,000 viewers (+11%) and CBS by +604,000 (+47%).
- Nightly News has ranked #1 in A25-54 for 71 consecutive weeks.
- Nightly News averaged 1.4 million A18-49 viewers, topping ABC by +241,000 (+21%) and CBS by +519,000 (+61%).
- Among A18-49 viewers, Nightly News has won 116 of the last 117 weeks.
- Nightly News averaged 8.1 million total viewers, besting CBS by +1.9 million (+31%).
Season Highlights:
- Nightly is the #1 evening newscast this season in A25-54 and A18-49
- Nightly News holds its largest A25-54 demo advantage over CBS in four seasons.
Week of October 23 – October 27, 2017:
| Total Viewers | A25-54 Rating | A25-54 Viewers | A18-49 Rating | A18-49 Viewers | |
| NBC | 8.139 | 1.57 | 1.897 | 1.06 | 1.363 |
| CBS | 6.222 | 1.07 | 1.293 | 0.66 | 0.844 |
| ABC | 8.462 | 1.42 | 1.716 | 0.87 | 1.122 |
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ABOUT NBC NIGHTLY NEWS WITH LESTER HOLT
NBC Nightly News with Lester Holt is the most-watched evening newscast in America, providing the very latest on the day’s top stories and going beyond the headlines to add context and analysis to the most pressing issues of our times. NBC Nightly News reaches more than 24 million people every week through its broadcast and millions more through NBCNews.com, the Nightly News app, and social media platforms. Lester Holt is the anchor, and Sam Singal is the executive producer.
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For more information contact:
Steve Severinghaus
NBC News
212-664-1916
steven.severinghaus@nbcuni.com
Rachel Zuckerman
NBC News
212-664-3996
