Ranks #1 in A18-49 for 113 of Last 114 Weeks
Grows Week-Over-Week in Total Viewers
Week Includes Holt Anchoring Las Vegas Shooting Coverage On the Ground, Updated Broadcasts for West Coast Viewers
NEW YORK (October 10, 2017) – “NBC Nightly News with Lester Holt” won the key demo for the week of October 2, marking its 68th straight week as the #1 most-watched evening broadcast, according to Nielsen Research Data.
On Monday, October 2, Holt anchored a one-hour extended “NBC Nightly News” broadcast on the Las Vegas shooting on the ground. He continued to anchor on the ground through Wednesday, October 4, updating the broadcast for West Coast viewers all three nights.
The broadcast continues its winning streak in the key demo averaging 2 million A25-54 viewers, beating “ABC World News Tonight” by +147,000 viewers (+8%) and “CBS Evening News” by +580,000 viewers (+41%). Nightly News grew the most week-to-week in the key demo compared to the competition.
For 113 of the past 114 weeks, Nightly News was also the most-watched among A18-49 viewers, averaging 1.4 million and topping ABC by +163,000 viewers (+13%) and CBS by +467,000 viewers (+49%). Nightly News grew the most week-to-week in the A18-49 demo compared to the competition.
8.2 million total viewers tuned in to Nightly News for the week of October 2. Nightly News bested “CBS Evening News” by +1.7 million total viewers (+27%) and grew its week-over-week total audience.
Nightly News continues as the #1 most-watched evening newscast season-to-date in the key demo, delivering its largest demo lead over CBS in six seasons.
The broadcast also continues to dominate the competition on social media with more followers on Facebook and a fivefold advantage in Twitter engagement compared to ABC’s “World News Tonight.”
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Weekly Highlights:
- Nightly News averaged 2 million A25-54 viewers, outperforming ABC by +147,000 viewers (+8%) and CBS by +580,000 (+41%).
- Nightly News has ranked #1 in A25-54 for 68 consecutive weeks.
- Nightly News averaged 1.4 million A18-49 viewers, topping ABC by +163,000 (+13%) and CBS by +467,000 (+49%).
- Among A18-49 viewers, Nightly News has won 113 of the last 114 weeks.
- Nightly News averaged 8.2 million total viewers, besting CBS by +1.7 million (+27%).
Season Highlights:
- Nightly is the #1 evening newscast this season in A25-54 and A18-49
- Nightly News holds its largest demo advantages over CBS in six seasons.
Week of October 2 – October 6, 2017:
| Total Viewers | A25-54 Rating | A25-54 Viewers | A18-49 Rating | A18-49 Viewers | |
| NBC | 8.173 | 1.65 | 1.990 | 1.10 | 1.415 |
| CBS | 6.459 | 1.17 | 1.410 | 0.74 | 0.948 |
| ABC | 8.543 | 1.53 | 1.843 | 0.97 | 1.252 |
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ABOUT NBC NIGHTLY NEWS WITH LESTER HOLT
NBC Nightly News with Lester Holt is the most-watched evening newscast in America, providing the very latest on the day’s top stories and going beyond the headlines to add context and analysis to the most pressing issues of our times. NBC Nightly News reaches more than 24 million people every week through its broadcast and millions more through NBCNews.com, the Nightly News app, and social media platforms. Lester Holt is the anchor, and Sam Singal is the executive producer.
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For more information contact:
Rachel Zuckerman
NBC News
212-664-3996
