Delivers Largest Key Demo Win Over ABC in 7 Weeks
Grows Week-To-Week in Both Demos
Ranks #1 in A18-49 for 106 of Last 107 Weeks
NEW YORK (August 22, 2017) – “NBC Nightly News with Lester Holt” won the key demo for the week of August 14th, marking its 61st straight week at #1.
The broadcast continues its dominance in the key demo averaging 1.8 million A25-54 viewers, leading “ABC World News Tonight” by +126,000 viewers (+8%) and “CBS Evening News” by +487,000 viewers (+37%). Nightly News grew week-over-week by 6 percent in the demo most valued by news advertisers, reaching a 19-week high and posting its largest A25-54 lead over ABC in seven weeks and biggest margin over CBS in 21 weeks. Nightly News’ A25-54 viewership was up the most week-over-week compared to the competition.
For the week, Nightly News averaged 1.3 million A18-49 viewers, topping ABC by +122,000 viewers (+10%) and CBS by +419,000 viewers (+48%). Among A18-49 viewers, Nightly News grew 8 percent week-over-week, reaching an 11-week high and has won 106 of the last 107 weeks. Nightly News’ A18-49 viewership was up the most week-over-week compared to the competition.
7.5 million total viewers tuned in to Nightly News for the week of August 14, leading CBS Evening News by +1.6 million (+27%).
Nightly News remains the #1 evening newscast this season in the key demo, delivering its largest demo lead over CBS in three seasons.
Weekly Highlights:
- Nightly News averaged 1.8 million A25-54 viewers, outperforming ABC by +126,000 viewers (+8%) and CBS by +487,000 (+37%).
- Nightly News has ranked #1 in A25-54 for 61 consecutive weeks.
- Nightly News posted its largest key demo lead over ABC in seven weeks and biggest margin over CBS in 21 weeks.
- Nightly News’ A25-54 viewership was up the most week-over-week compared to the competition, reaching 19-week highs.
- Nightly News averaged 1.3 million A18-49 viewers, topping ABC by +122,000 (+10%) and CBS by +419,000 (+48%).
- Among A18-49 viewers, Nightly News has won 106 of the last 107 weeks.
- Nightly News’ A18-49 viewership was up the most week-over-week compared to the competition, reaching 11-week highs.
- Nightly News averaged 7.5 million total viewers, leading CBS Evening News by +1.6 million (+27%).
Season Highlights:
- Nightly News is the #1 evening newscast this season in A25-54 and A18-49, leading its competition by double digits.
- Nightly News holds its largest demo advantages over CBS in three seasons.
Week of August 14 – August 18, 2017:
| Total Viewers | A25-54 Rating | A25-54 Viewers | A18-49 Rating | A18-49 Viewers | |
| NBC | 7.484 | 1.49 | 1.796 | 1.01 | 1.291 |
| CBS | 5.874 | 1.09 | 1.309 | 0.68 | 0.872 |
| ABC | 7.886 | 1.39 | 1.670 | 0.91 | 1.169 |
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ABOUT NBC NIGHTLY NEWS WITH LESTER HOLT
“NBC Nightly News with Lester Holt” is America’s most-watched evening newscast, going beyond the day’s headlines to uncover stories of how people’s lives are affected by the world around them. “NBC Nightly News” reaches over 24 million people every week through its broadcast and millions more through NBCNews.com, the “Nightly News” app, and social media platforms. Lester Holt is the anchor and Sam Singal is the executive producer.
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For more information contact:
Rachel Zuckerman
NBC News
212-664-3996
