TODAY Tops GMA in the Key Demo for 83 Straight Weeks, Best Streak in More Than 4 Years
TODAY Has Won 23 Straight Months in the Demo
TODAY’s Demo Wins Over GMA Have Reached 5-Year Highs, Season to Date
TODAY Cuts the Total Viewer Gap and Grows Its Key Demo Advantage Over GMA Vs. Last Season
NEW YORK – August 1, 2017 – NBC News’ TODAY was the number-one morning show topping ABC’s “Good Morning America” once again in the key demo A25-54. TODAY has now won 83 straight weeks in the key demo (99 of the last 100 weeks), its best streak in more than four years. TODAY also won the month of July in the key demo marking its 23rd straight monthly win. TODAY’s A25-54 and A18-49 wins over GMA have reached five-year highs, and TODAY has cut the total viewer gap with GMA by 12% season to date (-194,000 vs. -220,000 last season). TODAY has also increased its A25-54 advantage over GMA by 22% versus last season.
TODAY HIGHLIGHTS:
WEEK OF JULY 24-30, 2017
| Net | HH Rtg |
HH Shr |
P2+ Imps |
P18-49 Rtg |
P18-49 Imps |
P25-54 Rtg |
P25-54 Imps |
| TODAY | 2.62 | 11 | 3,632 | 0.73 | 937 | 1.06 | 1,278 |
| CBS THIS MORNING | 2.35 | 10 | 3,219 | 0.47 | 604 | 0.70 | 841 |
| GOOD MORNING AMERICA | 2.82 | 12 | 3,829 | 0.67 | 864 | 1.02 | 1,230 |
For the week, TODAY averaged 1.278 million A25-54 viewers, leading GMA by +48,000 (+4%) and CBS by +437,000 (+52%)
- TODAY has ranked #1 among A25-54 viewers for 83 consecutive weeks (best streak in over four years) and 99 of the last 100 weeks
- TODAY added +27,000 A25-54 viewers versus prior week (+2%)
- TODAY delivered a 1.06 A25-54 rating, +0.04 points ahead of GMA and +0.36 points more than CBS
TODAY averaged 937,000 A18-49 viewers, +73,000 (+9%) more than GMA and +333,000 (+55%) higher than CBS
- TODAY posted a +4% (+37,000) increase in A18-49 viewers week-to-week
- TODAY’s 0.73 A18-49 rating led GMA by +0.06 points and CBS by +0.26 points
TODAY averaged 3.632 million total viewers, leading CBS This Morning by +413,000 (+13%)
- Compared to the prior week, TODAY gained +4,000 total viewers
- TODAY reduced the total viewer gap with GMA by 38% compared to the same week last season (-197,000 vs. -317,000 last year)
Season-to-date:
TODAY ranks #1 among A25-54 viewers and A18-49 viewers
- TODAY’s A25-54 and A18-49 leads over GMA have reached five-year highs
- TODAY has increased its A25-54 advantage over GMA by 22% vs. last season while its A18-49 lead over GMA has improved by 4%
TODAY’s total viewer gap vs. GMA has been reduced by 12% (-194,000 vs. -220,000 last season)
JULY 2017
TODAY has ranked #1 among A25-54 viewers for 23 consecutive months and 24 of the last 25 months
- TODAY averaged 1.283 million viewers, leading GMA by +111,000 (+9%) and CBS by 474,000 (+59%)
TODAY ranked #1 among A18-49 for the 28th consecutive month, 30 of the last 32 months, and 48 of the last 55 months
- TODAY averaged 937,000 A18-49 viewers, +118,000 (+14%) higher than GMA and +359,000 (+62%) more than CBS
TODAY finished #2 in total viewers for the seventh straight month and 58 of the last 61 months
- TODAY averaged 3.646 million viewers, trailing GMA by -180,000 (-5%) but leading CBS by +429,000 (+13%)
- TODAY reduced the total viewer gap with GMA by 19% compared to July 2016 (-180,000 vs. -222,000 last year)
TODAY DIGITAL HIGHLIGHTS:
TODAY reached more consumers than GMA on Yahoo with over 32.8 million unique visitors turning to TODAY.com in June for exclusive interviews and the latest lifestyle, parenting and entertainment news, according to recent data from comScore. For 42 consecutive months (51 out of the last 52), TODAY.com has reached more mobile consumers than GMA on Yahoo. TODAY.com has gone from parity in mobile unique visitors in September 2013 to delivering 3.0x GMA on Yahoo’s mobile visitor number in June 2017.
For more information contact:
Megan Stackhouse
NBC News
e: megan.stackhouse@nbcuni.com
p: 212-664-6205
###
