“Dateline” Delivers Biggest July Sweeps Lead Over ABC in A25-54 and Total Viewers in Four Years
Broadcast Grows 27% in Total Viewers From July 2016 Sweeps
Posts Largest July Sweeps Win Over ABC in A18-49 in 23 Years
July 25, 2017 – “Dateline NBC” on Fridays topped ABC’s “20/20” across the board for the July 2017 sweep period, averaging 4.6 million total viewers and outperforming “20/20” by +963,000 (+27%). “Dateline” also won the A25-54 demo, averaging 1.4 million A25-54 viewers, leading ABC by 144,000 (+12%). This is the broadcast’s biggest July sweeps win over “20/20” in total viewers and A25-54 since 2013.
Posting its largest July Sweeps lead over ABC in A18-49 since 1994, “Dateline” averaged 1.1 million viewers and topped the network by +169,000 (+19%).
Compared to the previous July sweeps period, “Dateline” was up +27% with 962,000 in total viewers, +20% with +231,000 in A25-54 viewers and +22% with +193,000 in A18-49 viewers.
The broadcast is currently in its 25th anniversary season.
July 2017 Sweeps Highlights:
- “Dateline” averaged 4.6 million total viewers, leading “20/20” by +963,000 (+27%).
- Among A25-54, Dateline averaged 1.4 million viewers, leading ABC by 144,000 (+12%).
- This is the broadcast’s biggest July sweeps win over “20/20” in total viewers and A25-54 since 2013.
- “Dateline” posted the largest July Sweeps lead over ABC in A18-49 since 1994.
- Among A18-49, “Dateline” averaged 1.1 million viewers, topping ABC by +169,000 (+19%).
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ABOUT DATELINE NBC
Dateline NBC is the longest-running series in NBC primetime history. Now in its 25th season, Dateline is anchored by Lester Holt, featuring correspondents Andrea Canning, Josh Mankiewicz, Keith Morrison and Dennis Murphy. Airing Fridays at 10 p.m. ET/9 p.m. CT, Dateline reaches more than 20 million people every week through its broadcast, and millions more through its social media platforms. David Corvo is the senior executive producer and Liz Cole is the executive producer. Follow “Dateline NBC” on Facebook, Instagram and Twitter @datelinenbc.
Dominique Cuce
NBC News
212-664-6192
dominique.cuce@nbcuni.com
