Dateline Delivers Biggest 2Q Total Viewer and Demo Advantages Over ABC in Seven Years
Dateline Posts Largest 2Q Lead Over ABC in A18-49 Since 2003
Broadcast Grows 2% in Total Viewers From 2Q 2016
June 26, 2017 – “Dateline NBC” topped ABC’s “20/20” across the board for the second quarter of 2017, averaging 4.6 million total viewers and outperforming “20/20” by +859,000 total viewers (+23%). Dateline Friday also won the A25-54 demo for the second quarter period, averaging 1.5 million A25-54 viewers, leading ABC by +211,000 (+17%). This is Dateline’s biggest 2Q win over “20/20” in total viewers and A25-54 since 2010.
Posting its largest 2Q lead over ABC in A18-49 since 2003, Dateline averaged 1.1 million viewers and topped the network by +180,000 (+19%).
Versus the same quarter last year, Dateline Friday was up in total viewers (+83,000 or +2%).
The broadcast is currently in its 25th anniversary season.
Q2 Sweeps Highlights:
- Dateline Friday averaged 4.6 million total viewers, leading “20/20” by +859,000 total viewers (+23%).
- This represents Dateline’s biggest 2Q total viewer and demo wins over ABC in seven years.
- Dateline posted the largest 2Q lead over ABC in A18-49 since 2003.
- Dateline averaged 1.5 million A25-54 viewers, leading ABC by +211,000 (+17%).
- Among A18-49, Dateline averaged 1.1 million viewers, topping ABC by +180,000 (+19%).
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ABOUT DATELINE NBC
Dateline NBC is the longest-running series in NBC primetime history. Now in its 25th season, Dateline is anchored by Lester Holt, featuring correspondents Andrea Canning, Josh Mankiewicz, Keith Morrison and Dennis Murphy. Airing Fridays at 10 p.m. ET/9 p.m. CT, Dateline reaches more than 20 million people every week through its broadcast, and millions more through its social media platforms. David Corvo is the senior executive producer and Liz Cole is the executive producer. Follow “Dateline NBC” on Facebook, Instagram and Twitter @datelinenbc.
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Dominique Cuce
NBC News
212-664-6192
dominique.cuce@nbcuni.com
