Nightly News Holds Largest Demo Lead Over Competition in Three Seasons
The NBC News Broadcast is #1 Across the Board This Season
Nightly News is the only Broadcast to Grow in the Demo from the Previous Week
NEW YORK (March 14, 2017) – “NBC Nightly News with Lester Holt” ranked #1 in the demo for the week of March 6, averaging 2 million A25-54 viewers, leading “ABC World News Tonight” by +201,000 (+11%) and “CBS Evening News” by +562,000 (+39%). Nightly News was the only broadcast to add A25-54 viewers from the previous week (+17,000) while improving its demo lead over ABC by +47% (+201,000 vs. +139,000 prior week) and CBS by +8% (+562,000 vs. +518,000 prior week). Compared to the same week last season, Nightly News’ A25-54 advantage was up +36% over ABC (+201,000 vs. +148,000 last year) and +64% over CBS (+562,000 vs. +342,000 last year). Nightly News holds its largest demo leads over ABC and CBS in three seasons.
Among A18-49, Nightly News averaged 1.4 million viewers, topping ABC by +192,000 (+15%) and CBS by +428,000 (+42%). Compared to the same week last season, Nightly News’ A18-49 advantage over ABC was up +94% (+192,000 vs. +99,000) while its lead over CBS improved by +51% (+428,000 vs. +283,000). The NBC News broadcast has ranked #1 in A25-54 and A18-49 for 84 of the last 85 weeks.
For the week, Nightly News averaged 8.34 million total viewers, leading CBS Evening News by +1.64 million (+25%). The NBC News broadcast had the biggest total viewer gain from the previous week (+35,000). Season to date, Nightly News is the #1 evening newscast across the board.
Weekly Highlights:
- Nightly News averaged 2 million A25-54 viewers, outperforming ABC by +201,000 (+11%) and CBS by +562,000 (+39%).
- Nightly News was the only broadcast to add A25-54 viewers from the previous week (+17,000) while improving its demo lead over ABC by +47% (+201,000 vs. +139,000 prior week) and CBS by +8% (+562,000 vs. +518,000 prior week).
- Compared to the same week last season, Nightly News’ A25-54 advantage was up +36% over ABC (+201,000 vs. +148,000 last year) and +64% over CBS (+562,000 vs. +342,000 last year).
- Nightly News averaged 1.4 million A18-49 viewers, topping ABC by +192,000 (+15%) and CBS by +428,000 (+42%).
- Compared to the same week last season, Nightly News’ A18-49 advantage over ABC was up +94% (+192,000 vs. +99,000) while its lead over CBS improved by +51% (+428,000 vs. +283,000).
- Nightly News has ranked #1 in A25-54 and A18-49 for 84 of the past 85 weeks.
- Nightly News averaged 8.345 million total viewers, leading CBS Evening News by +1.64 million (+25%)
- Nightly News had the biggest total viewer gain from the previous week (+35,000).
Season Highlights:
- Nightly News is the #1 evening newscast across the board.
- Nightly News holds its largest A25-54 advantages over ABC and CBS in three seasons.
- Compared to last season, Nightly News’ demo lead over ABC is up +25%, while its advantage over CBS is up +14%.
Week of March 6 – March 10, 2017:
| Total Viewers | A25-54 Rating | A25-54 Viewers | A18-49 Rating | A18-49 Viewers | |
| NBC | 8.345 | 1.65 | 1.984 | 1.12 | 1.441 |
| CBS | 6.701 | 1.18 | 1.422 | 0.79 | 1.013 |
| ABC | 8.419 | 1.48 | 1.783 | 0.97 | 1.249 |
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ABOUT NBC NIGHTLY NEWS WITH LESTER HOLT
“NBC Nightly News with Lester Holt” is America’s most-watched evening newscast, going beyond the day’s headlines to uncover stories of how people’s lives are affected by the world around them. “NBC Nightly News” reaches over 24 million people every week through its broadcast and millions more through NBCNews.com, the “Nightly News” app, and social media platforms. Lester Holt is the anchor and Sam Singal is the executive producer.
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For more information contact:
Jake Urbanski
NBC News
212-664-3211
