Nightly News Holds Largest Demo Lead Over Competition in Three Seasons
The NBC News Broadcast More than Doubles its Demo Lead Over ABC from Same Week Last Season
Nightly News is #1 Across the Board This Season
NEW YORK (March 7, 2017) – “NBC Nightly News with Lester Holt” ranked #1 in the demo for the week of February 27, averaging 2 million A25-54 viewers, leading “ABC World News Tonight” by +139,000 (+8%) and “CBS Evening News” by +518,000 (+36%). Compared to the same week last season, Nightly News more than doubled its demo lead over ABC (+139,000 vs. +61,000 last year) while its advantage over CBS improved by +7% (+518,000 vs. +483,000). Nightly News holds its largest demo leads over ABC and CBS in three seasons.
Among A18-49, Nightly News averaged 1.5 million viewers, topping ABC by +171,000 (+13%) and CBS by +424,000 (+41%). Compared to the same week last season, Nightly News more than tripled its A18-49 lead over ABC (+171,000 vs. +46,000 last year). The NBC News broadcast has ranked #1 in A25-54 and A18-49 for 83 of the last 84 weeks.
For the week, Nightly News averaged 8.3 million total viewers, leading CBS Evening News by +1.6 million (+22%). Season to date, Nightly News is the #1 evening newscast across the board.
Weekly Highlights:
- Nightly News averaged 2 million A25-54 viewers, outperforming ABC by +139,000 (+8%) and CBS by +518,000 (+36%).
- Compared to the same week last season, Nightly News more than doubled its demo lead over ABC (+139,000 vs. +61,000 last year) while its advantage over CBS improved by 7% (+518,000 vs. +483,000).
- Nightly News averaged 1.5 million A18-49 viewers, topping ABC by +171,000 (+13%) and CBS by +424,000 (+41%).
- Compared to the same week last season, Nightly News more than tripled its A18-49 lead over ABC (+171,000 vs. +46,000 last year).
- Nightly News has ranked #1 in A25-54 and A18-49 for 83 of the past 84 weeks.
Season Highlights:
- Nightly News is the #1 evening newscast across the board.
- Nightly News holds its largest A25-54 advantages over ABC and CBS in three seasons.
- Compared to last season, Nightly News’ demo lead over ABC is up +25%, while its advantage over CBS is up +13%.
Week of February 27 – March 3, 2017:
| Total Viewers | A25-54 Rating | A25-54 Viewers | A18-49 Rating | A18-49 Viewers | |
| NBC | 8.311 | 1.64 | 1.966 | 1.13 | 1.452 |
| CBS | 6.698 | 1.21 | 1.448 | 0.80 | 1.028 |
| ABC | 8.535 | 1.52 | 1.827 | 1.00 | 1.281 |
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ABOUT NBC NIGHTLY NEWS WITH LESTER HOLT
“NBC Nightly News with Lester Holt” is America’s most-watched evening newscast, going beyond the day’s headlines to uncover stories of how people’s lives are affected by the world around them. “NBC Nightly News” reaches over 24 million people every week through its broadcast and millions more through NBCNews.com, the “Nightly News” app, and social media platforms. Lester Holt is the anchor and Sam Singal is the executive producer.
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For more information contact:
Jake Urbanski
NBC News
212-664-3211
