“NBC NIGHTLY NEWS WITH LESTER HOLT” WINS THE DEMO AGAIN

Nightly News Holds Biggest Demo Lead over ABC to Start a Season in Three Years

The NBC News Broadcast Ranks #1 in A25-54 and A18-49 for 75 of the last 76 Weeks

NEW YORK (January 10, 2017) – “NBC Nightly News with Lester Holt” ranked #1 in the demo for the week of January 2, averaging 2.5 million A25-54 viewers, leading “ABC World News Tonight” by +193,000 (+9%) and “CBS Evening News” by +682,000 (+33%).  Excluding the Rio Olympics, Nightly drew its biggest A25-54 audience since the week of January 18, 2016 and posted the biggest A25-54 week-to-week increase, compared to the competition (+348,000, +16%).

Among A18-49, Nightly News averaged 1.8 million viewers for the week, topping ABC by +100,000 (+6%) and CBS by +542,000 (+44%). The NBC News broadcast has ranked #1 in A25-54 and A18-49 for 75 of the last 76 weeks.

Nightly News averaged 9.8 million total viewers for the week, leading CBS Evening News by +1.6 million (+20%). The NBC News broadcast delivered its largest, non-Olympic audience since the week of January 18, 2016.

NOTE: Due to the New Year’s holiday, Nightly News and ABC are based on 4-day averages (Tue-Fri) while CBS is based on a 5-day average.

Weekly Highlights:

• Nightly News averaged 2.475 million A25-54 viewers, outperforming ABC by +193,000 (+9%) and CBS by +682,000 (+33%).
• Nightly News averaged 1.775 million A18-49 viewers, topping ABC by +100,000 (+6%) and CBS by +542,000 (+22%).
• Nightly News averaged 9.769 million total viewers, leading CBS Evening News” by +1.649 million viewers (+20%).
• Nightly News has ranked #1 in A25-54 and A18-49 for 75 of the past 76 weeks.

Season Highlights:

• Nightly News is having its best A25-54 lead over ABC to start a season in three years (2013-14).
• Versus last season, Nightly has increased its A25-54 lead over ABC by 36% (+261,000 vs +192,000 last year)

Week of January 2 – January 6, 2017:

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