Dateline is #1 in All Categories for 4Q 2016, with Biggest Demo Advantages over ABC in 10 Years
Dateline Earns First Yearly Win in A25-54 and A18-49 Demos over ABC since 2011
NEW YORK (December 29, 2016) – “Dateline NBC” finished 2016 ranked as the #1 newsmagazine across the board on Fridays, averaging 4.9 million total viewers and outperforming ABC’s “20/20” by +362,000 viewers (+8%). This is Dateline’s first yearly win over 20/20 among the key A25-54 and A18-49 demos since 2011.
In the news demo of A25-54 viewers, Dateline Friday averaged 1.73 million viewers, +168,000 more than ABC (+11%), marking a +476,000 viewer turnaround from a -308,000 A25-54 loss in 2015. Among A18-49 viewers, Dateline Friday averaged 1.3 million viewers, +114,000 ahead of ABC (+10%). The advantage represents a 405,000 viewer reversal of a -291,000 loss in 2015.
For the fourth quarter of 2016, Dateline also finished as the #1 newsmagazine across the board on Friday nights, posting its biggest demo advantages over ABC in 10 years. Dateline Friday averaged 1.73 million A25-54 viewers, leading 20/20 by 270,000 (+18%), increasing its delivery +3% from the fourth quarter of 2015. The news demo win represents a +550,000 viewer turnaround from a year ago. Among A18-49, Dateline Friday averaged 1.3 million viewers, +188,000 (+17%) higher than 20/20 and up +3% from the same quarter last year. Dateline’s A18-49 win was a +437,000 viewer turnaround from 4Q 2015. Dateline Friday averaged 5 million total viewers, topping 20/20 by +728,000 (+17%), representing +6% growth from 5Q 2015.
2016 Highlights:
- Dateline ranked as the #1 Friday newsmagazine across the board in 2016.
- This marks Dateline’s first yearly wins over 20/20 among A18-49 and A25-54 since 2011.
- Dateline averaged 4.897 million total viewers, outperforming 20/20 by +362,000 (+8%).
- Dateline averaged 1.727 million A25-54 viewers, +168,000 (+11%) ahead of 20/20
- This marks a +476,000 viewer turnaround from a -308,000 A25-54 loss in 2015.
- Dateline averaged 1.281 million A18-49 viewers, +114,000 (+10%) more than 20/20.
- The A18-49 advantage represents a 405,000 viewer reversal of a -291,000 loss in 2015.
4Q 2016/Season-to-Date Highlights:
- Dateline Friday was the #1 Friday newsmagazine across the board.
- This is the first time Dateline has lead 20/20 during 4Q in both A18-49 and A25-54 in five years.
- Dateline posted its biggest 4Q advantages vs. 20/20 among A18-49 and A25-54 in 10 years.
- Dateline Friday averaged 4.981 million total viewers, topping 20/20 by +728,000 (+17%).
- Dateline’s total audience was up +6% (+285,000) versus 4Q’15.
- Dateline’s win represents a 1.319 million viewer turnaround from its -591,000 loss in 4Q’15.
- Dateline Friday averaged 1.731 million A25-54 viewers, leading 20/20 by 270,000 (+18%).
- Dateline’s A25-54 delivery improved +3% (+50,000) from 4Q’15 levels.
- Dateline’s A25-54 win represents a 550,000 viewer turnaround from its -280,000 loss a year ago.
- Dateline Friday averaged 1.277 million A18-49 viewers, +188,000 (+17%) higher than 20/20.
- Dateline was up +3% (+33,000) in A18-49 versus 4Q’15.
- Dateline’s A18-49 win was a 437,000 viewer turnaround from a -249,000 loss during 4Q’15.
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ABOUT DATELINE NBC
Dateline NBC is the longest-running series in NBC primetime history. Now in its 25th season, Dateline is anchored by Lester Holt, featuring correspondents Andrea Canning, Josh Mankiewicz, Keith Morrison and Dennis Murphy. Airing Fridays at 9 p.m. ET/8 p.m. CT and Sundays at 8 p.m. ET/7 p.m. CT, Dateline reaches more than 22 million people every week through its broadcast, and millions more through its social media platforms. David Corvo is the senior executive producer and Liz Cole is the executive producer. Follow “Dateline NBC” on Facebook, Instagram and Twitter @datelinenbc.
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