The NBC News Broadcast Delivers Best Demo Audience since Election Week and Posts Biggest Demo Advantage over Competition since October
Nightly News Increases Demo Advantage +8% versus Same Week Last Season
NEW YORK (December 6, 2016) – “NBC Nightly News with Lester Holt” ranked #1 across the board for the week of November 28, averaging 9.3 million total viewers, leading “ABC World News Tonight” by +226,000 (+2%) viewers and “CBS Evening News” by 1.7 million viewers (+23%).
Nightly News continues its dominance in the demo, averaging 2.34 million A25-54 viewers for the week, marking a three week high (since Election week). The NBC News broadcast led ABC by +348,000 (+18%) and CBS by +599,000 (+35%). Week to week, Nightly News saw the biggest demo growth (+163,000) and improved its A25-54 leads over ABC by +30% and over CBS by +56%. This was Nightly News’s widest demo advantage over ABC since the week of October 3, 2016. Compared to the same week last season, Nightly News’s A25-54 lead versus ABC was up +8% (+348,000 vs. +322,000).
Among A18-49, Nightly News averaged 1.7 million viewers for the week, topping ABC by +324,000 (+23%) and CBS by + 527,000 (+45%). The NBC News broadcast has ranked #1 in A25-54 and A18-49 for 70 of the last 71 weeks. This was Nightly News’s best A18-49 delivery since Election Week and its widest non-Olympics advantage over ABC since the week of January 18, 2016.
Due to NFL football, Nightly News is based on a four-day average (Monday, Tuesday, Wednesday, Friday) while CBS and ABC are based on five-day averages.
Weekly Highlights:
- Nightly News ranked #1 across the board, averaging 9.335 million total viewers, leading “ABC World News Tonight” by +226,000 (+2%) viewers and “CBS Evening News” by 1.72 million viewers (+23%).
- Nightly News averaged 2.34 million A25-54 viewers, outperforming ABC by +348,000 (+18%) and CBS by +599,000 (+35%).
- Nightly News hit a three week high in the demo (since Election week) and saw the biggest demo growth week to week (+163,000).
- Week to week, Nightly News improved its A25-54 leads over ABC by +30% and over CBS by +56%. This was Nightly News’s widest demo advantage over ABC since the week of October 3, 2016.
- Compared to the same week last season, Nightly News’s A25-54 lead versus ABC was up +8% (+348,000 vs. +322,000 last year).
- Nightly News has ranked #1 in A25-54 and A18-49 for 70 of the past 71 weeks.
- Nightly News averaged 1.7 million A18-49 viewers, topping ABC by +324,000 (+23%) and CBS by +527,000 (+45%).
- This was Nightly News’s best A18-49 delivery since Election Week and its widest non-Olympics advantage over ABC since the week of January 18, 2016.
- Among A18-49, Nightly News was up +67% over ABC and CBS, week to week.
Season Highlights:
- Nightly News is having its best A25-54 advantages to start a season over ABC and CBS in three years (2013-14).
- Versus last season, Nightly News has increased its A25-54 lead over ABC by 35% (+248,000 vs +184,000 last year).
Week of November 28 – December 6, 2016:
| Total Viewers | A25-54 Rating | A25-54 Viewers | A18-49 Rating | A18-49 Viewers | |
| NBC | 9.335 | 1.94 | 2.337 | 1.33 | 1.708 |
| CBS | 7.612 | 1.45 | 1.738 | 0.92 | 1.181 |
| ABC | 9.109 | 1.66 | 1.989 | 1.09 | 1.384 |
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ABOUT NBC NIGHTLY NEWS WITH LESTER HOLT
“NBC Nightly News with Lester Holt” is America’s most-watched evening newscast, going beyond the day’s headlines to uncover stories of how people’s lives are affected by the world around them. “NBC Nightly News” reaches over 24 million people every week through its broadcast and millions more through NBCNews.com, the “Nightly News” app, and social media platforms. Lester Holt is the anchor and Sam Singal is the executive producer.
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For more information contact:
Jake Urbanski
NBC News
212-664-3211
