Nightly News Posts Biggest Non-Olympics Audience since February 2016
The NBC News Broadcast Posts Week-to-Week Growth across the Board
Nightly News Ranks #1 among A25-54 and A18-49 for 67 of Last 68 Weeks
NEW YORK (November 15, 2016) – “NBC Nightly News with Lester Holt” ranked #1 across the board for the week of November 7, averaging 8.8 million total viewers, leading “ABC World News Tonight” by +42,000 viewers and “CBS Evening News” by 1.43 million viewers (+20%). Week to week, Nightly News delivered the biggest growth among total viewers (+821,000 or +10%), A25-54 (+479,000 or +25%) and A18-49 (+416,000 or +30%).
Nightly News posted its biggest non-Olympics audience since the week of February 29, 2016. On Election Night, Nightly News ranked #1 across the board, averaging 8.1 million total viewers and 2.9 million A25-54 viewers. On Wednesday evening, Nightly News averaged 9.6 million total viewers, its biggest non-Olympics total viewer delivery since February 22, 2016.
Nightly News continues its dominance in the demo, averaging 2.4 million A25-54 viewers for the week, leading ABC by +297,000 (+14%) and CBS by +588,000 (+33%). This was Nightly News’s best non-Olympics A25-54 delivery since the week of January 25, 2016 and its widest demo advantages over the competition in five weeks. Among A18-49, Nightly News averaged 1.41 million viewers for the week, topping ABC by +278,000 (+18%) and CBS by + 529,000 (+41%). The NBC News broadcast has ranked #1 in A25-54 and A18-49 for 67 of the last 68 weeks.
Season to date, Nightly News is the only evening newscast to post growth among A25-54 viewers (+9,000) and is showing the biggest increase among A18-49 viewers (+49,000). The NBC News broadcast is having its best A25-54 delivery and lead over ABC to start a season in three years (2013-14).
Weekly Highlights:
- Nightly News ranked #1 across the board, averaging 8.8 million total viewers, leading “ABC World News Tonight” by +42,000 viewers and “CBS Evening News” by 1.43 million viewers (+20%).
- Nightly News posted its biggest non-Olympics audience since the week of February 29, 2016.
- Week to week, Nightly News delivered the biggest growth among total viewers (+821,000 or +10%), A25-54 (+479,000 or +25%) and A18-49 (+416,000 or +30%).
- On Election Night, Nightly News ranked #1 across the board, averaging 8.1 million total viewers and 2.9 million A25-54 viewers.
- On Wednesday evening, Nightly News averaged 9.6 million total viewers, its biggest non-Olympics total viewer delivery since February 22, 2016.
- Nightly News averaged 2.377 million A25-54 viewers, outperforming ABC by +297,000 (+14%) and CBS by +588,000 (+33%).
- This was Nightly News’s best non-Olympics A25-54 delivery since the week of January 25, 2016 and its widest demo advantages over the competition in five weeks.
- Week to week, Nightly News’s demo lead over ABC was 79% higher (+297,000 vs. +166,000 prior week) while its lead over CBS was up 46% (+588,000 vs. +403,000 prior week).
- Nightly News has ranked #1 in A25-54 and A18-49 for 67 of the past 68 weeks.
- Nightly News averaged 1.814 million A18-49 viewers, topping ABC by +278,000 (+18%) and CBS by +529,000 (+41%).
- Excluding Olympics, this is Nightly News’s best A18-49 delivery since the week of January 18, 2015 and biggest advantage over ABC since the week of January 25, 2016.
Season Highlights:
- Season to date, Nightly News is the only evening newscast to post growth among A25-54 viewers (+9,000) and is showing the biggest increase among A18-49 viewers (+49,000).
- Nightly News is having its best A25-54 delivery and lead over ABC to start a season in three years (2013-14).
- Versus last season, Nightly News has increased its A25-54 lead over ABC by 72% (+244,000 vs +142,000 last year).
Week of November 7 – November 11, 2016:
| Total Viewers | A25-54 Rating | A25-54 Viewers | A18-49 Rating | A18-49 Viewers | |
| NBC | 8.750 | 1.98 | 2.377 | 1.41 | 1.814 |
| CBS | 7.321 | 1.49 | 1.789 | 1.00 | 1.285 |
| ABC | 8.708 | 1.73 | 2.080 | 1.20 | 1.536 |
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ABOUT NBC NIGHTLY NEWS WITH LESTER HOLT
“NBC Nightly News with Lester Holt” is America’s most-watched evening newscast, going beyond the day’s headlines to uncover stories of how people’s lives are affected by the world around them. “NBC Nightly News” reaches over 24 million people every week through its broadcast and millions more through NBCNews.com, the “Nightly News” app, and social media platforms. Lester Holt is the anchor and Sam Singal is the executive producer.
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For more information contact:
Jake Urbanski
NBC News
212-664-3211
