Nightly News is Only Evening Newscast to Add Both A25-54 and A18-49 Viewers from the Same Week Last Year
Nightly News Ranks #1 among A25-54 and A18-49 for 64 of Last 65 Weeks
NEW YORK (October 25, 2016) – “NBC Nightly News with Lester Holt” ranked #1 in the demo for the week of October 17, averaging 2 million A25-54 viewers, leading “ABC World News Tonight” by +271,000 (16%) and “CBS Evening News” by 535,000 (+37%). Nightly News was the only broadcast to see a year-over-year gain in A25-54 (+8,000). The NBC News broadcast increased its demo advantage over ABC from the prior week (+6%) and from the same week last season (+19%).
Among A18-49, Nightly News averaged 1.5 million viewers for the week, topping ABC by +225,000 (+18%) and CBS by + 431,000 (+42%). The NBC News broadcast has ranked #1 in A25-54 and A18-49 for 64 of the last 65 weeks. Nightly News added +50,000 A18-49 viewers compared to the same week last season.
Nightly News averaged 8 million total viewers for the week, leading CBS Evening News by + 1.5 million (+24%). Due to NFL Thursday Night Football, “CBS Evening News” is based on a four-day average.
Weekly Highlights:
- Nightly News averaged 1.973 million A25-54 viewers, outperforming ABC by +271,000 (+16%) and CBS by +535,000 (+37%).
- Nightly News was the only broadcast to see a year-over-year gain in A25-54 (+8,000) from the same week last season.
- Versus ABC, Nightly News improved its A25-54 advantage versus both the prior week (+6%) and the same week last season (+19%)
- Nightly News has ranked #1 in A25-54 and A18-49 for 64 of the past 65 weeks.
- Nightly News added +50,000 A18-49 viewers compared to the same week last season.
- Nightly News averaged 1.451 million A18-49 viewers, topping ABC by +225,000 (+18%) and CBS by +431,000 (+42%).
- Nightly News averaged 7.970 million total viewers, leading CBS Evening News by +1.541 million (+24%).
Week of October 17 – October 21, 2016:
| Total Viewers | A25-54 Rating | A25-54 Viewers | A18-49 Rating | A18-49 Viewers | |
| NBC | 7.970 | 1.64 | 1.973 | 1.13 | 1.451 |
| CBS | 6.429 | 1.20 | 1.438 | 0.79 | 1.020 |
| ABC | 7.985 | 1.42 | 1.702 | 0.96 | 1.226 |
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ABOUT NBC NIGHTLY NEWS WITH LESTER HOLT
“NBC Nightly News with Lester Holt” is America’s most-watched evening newscast, going beyond the day’s headlines to uncover stories of how people’s lives are affected by the world around them. “NBC Nightly News” reaches over 24 million people every week through its broadcast and millions more through NBCNews.com, the “Nightly News” app, and social media platforms. Lester Holt is the anchor and Sam Singal is the executive producer.
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For more information contact:
Jake Urbanski
NBC News
212-664-3211
