Nightly News More than Doubles its Margin of Win in the Demo
The NBC News Broadcast Grows across the Board, with +16% Increase in A18-49
Nightly News Ranks #1 among A25-54 and A18-49 for 63 of Last 64 Weeks
NEW YORK (October 18, 2016) – “NBC Nightly News with Lester Holt” ranked #1 in the demo for the week of October 10, averaging 2 million A25-54 viewers, leading “ABC World News Tonight” by +256,000 (15%) and “CBS Evening News” by 476,000 (+31%). Nightly News more than doubled its margin of win vs. ABC in the demo (+256,000 win vs. last year’s +121,000) from the previous year.
Among A18-49, Nightly News averaged 1.5 million viewers for the week, topping ABC by +235,000 (+19%) and CBS by +430,000 (+40%). Nightly News saw massive growth in A18-49 from the prior year, up +16% (+202,000), more than any other network. The NBC News broadcast has ranked #1 in A25-54 and A18-49 for 63 of the last 64 weeks.
Nightly News averaged 8 million total viewers for the week, leading CBS Evening News by +1.5 million (+23%). Year over year, Nightly News was up in every demo, growing +3% in total viewers, +9% in A25-54 and +16% in A18-49.
Weekly Highlights:
- Nightly News averaged 2 million A25-54 viewers, outperforming ABC by +256,000 (+15%) and CBS by +476,000 (+31%).
- Nightly News posted the biggest year-over-year growth in A25-54 (+161,000, or +9%), compared to ABC’s +27,000 and CBS’s +112,000.
- Nightly News more than doubled its margin of win vs. ABC (+256,000 win vs. last year’s +121,000).
- Nightly News has ranked #1 in A25-54 and A18-49 for 63 of the past 64 weeks.
- Nightly News averaged 1.5 million A18-49 viewers, topping ABC by +235,000 (+19%) and CBS by +430,000 (+40%).
- Nightly News saw massive growth in A18-49 from the prior year, up +16% (+202,000), more than any other network.
- Nightly News averaged 8.045 million total viewers, leading CBS Evening News by +1.5 million (+23%).
Week of October 10 – October 14, 2016:
| Total Viewers | A25-54 Rating | A25-54 Viewers | A18-49 Rating | A18-49 Viewers | |
| NBC | 8.045 | 1.67 | 2.013 | 1.17 | 1.505 |
| CBS | 6.554 | 1.28 | 1.537 | 0.84 | 1.075 |
| ABC | 8.290 | 1.46 | 1.757 | 0.99 | 1.270 |
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ABOUT NBC NIGHTLY NEWS WITH LESTER HOLT
“NBC Nightly News with Lester Holt” is America’s most-watched evening newscast, going beyond the day’s headlines to uncover stories of how people’s lives are affected by the world around them. “NBC Nightly News” reaches over 24 million people every week through its broadcast and millions more through NBCNews.com, the “Nightly News” app, and social media platforms. Lester Holt is the anchor and Sam Singal is the executive producer.
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For more information contact:
Jake Urbanski
NBC News
212-664-3211
