Nightly News is Only Evening Newscast up Year over Year Across the Board
Nightly News Posts Best Non-Olympics Demo Delivery in Seven Months, Leads ABC by +19%
Nightly News Adds the Most Total Viewers from the Previous Week, Up +7% to 8.45 Million
NEW YORK (October 11, 2016) – “NBC Nightly News with Lester Holt” ranked #1 in the demo for the week of October 3, averaging 2.2 million A25-54 viewers, leading “ABC World News Tonight” by +340,000 (19%) and “CBS Evening News” by 643,000 (+42%). Nightly News posted its best A25-54 delivery since the Rio Olympics (week of August 15, 2016) and its best non-Olympics average in seven months (week of March 21, 2016). The week represented Nightly News’s widest non-Olympics demo advantage over ABC in three months (week of June 27, 2016).
Among A18-49, Nightly News averaged 1.6 million viewers for the week, topping ABC by +238,000 (+18%) and CBS by +567,000 (+55%). Nightly News saw its biggest non-Olympics A18-49 delivery since the week of February 8, 2016 and was up +11% (+161,000) year over year. The NBC News broadcast has ranked #1 in A25-54 and A18-49 for 62 of the last 63 weeks.
Nightly News averaged 8.45 million total viewers for the week, leading CBS Evening News by +1.949 million (+30%). The NBC News broadcast saw the largest growth in total viewers from the prior week (+7%, +548,000). Year over year, Nightly News was up in every demo, growing +2% in total viewers, +8% in A25-54 and +11% in A18-49.
Weekly Highlights:
- Nightly News averaged 2.2 million A25-54 viewers, outperforming ABC by +340,000 (+19%) and CBS by +643,000 (+42%).
- Nightly News was the only network to grow in the demo year over year, up +8% (+159,000) while ABC (-3%) and CBS (-3%) both lost demo viewers.
- Nightly News held its widest non-Olympics demo advantages over ABC in three months (week of June 27, 2016).
- Nightly News posted its best A25-54 delivery since the Rio Olympics (week of August 15, 2016) and its best non-Olympics average in seven months (week of March 21, 2016).
- Nightly News more than doubled its margin of win vs. ABC (+340,000 win vs. last year’s +121,000).
- Nightly News has ranked #1 in A25-54 and A18-49 for 62 of the past 63 weeks.
- Nightly News averaged 1.6 million A18-49 viewers, topping ABC by +238,000 (+18%) and CBS by +567,000 (+55%).
- Nightly News saw its biggest non-Olympics A18-49 delivery since the week of February 8, 2016.
- Nightly News saw massive A18-49 year-over-year growth, up +11% (+161,000).
- Nightly News averaged 8.446 million total viewers, leading CBS Evening News by +1.949 million (+30%).
- Nightly News saw the largest growth in total viewers vs. the prior week (+7%, +548,000) compared to ABC (+2%, +173,000) and CBS (-1%, -51,000).
Week of October 3 – October 7, 2016:
| Total Viewers | A25-54 Rating | A25-54 Viewers | A18-49 Rating | A18-49 Viewers | |
| NBC | 8.446 | 1.80 | 2.168 | 1.24 | 1.596 |
| CBS | 6.497 | 1.27 | 1.525 | 0.80 | 1.029 |
| ABC | 8.448 | 1.52 | 1.828 | 1.06 | 1.358 |
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ABOUT NBC NIGHTLY NEWS WITH LESTER HOLT
“NBC Nightly News with Lester Holt” is America’s most-watched evening newscast, going beyond the day’s headlines to uncover stories of how people’s lives are affected by the world around them. “NBC Nightly News” reaches over 24 million people every week through its broadcast and millions more through NBCNews.com, the “Nightly News” app, and social media platforms. Lester Holt is the anchor and Sam Singal is the executive producer.
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For more information contact:
Jake Urbanski
NBC News
212-664-3211
