Nightly News Wins the Demo for Week of September 26, Ranks #1 among A25-54 and A18-49 for 61 of Last 62 Weeks
The NBC News Broadcast Increased its Demo Advantage over ABC by +64% from September 2015
Nightly News Posts Best Non-Olympics Demo Audience in Six Months for Week of September 26
NEW YORK (October 4, 2016) – “NBC Nightly News with Lester Holt” ranked #1 across the board in September 2016, averaging 7.924 million total viewers. The NBC News broadcast tied with ABC in total viewers, while ranking #1 outright among A25-54 and A18-49. In the demo, Nightly News delivered 2 million viewers, leading ABC by +245,000 (+15%) and CBS by +500,000 (+35%). Nightly News has won the demo for 15 consecutive months and its September lead over ABC in the demo is +64% higher than a year ago. The NBC News broadcast averaged 1.4 million A18-49 viewers in September 2016, topping ABC by +196,000 (+16%) and CBS by +430,000 (+44%). Nightly News has ranked #1 among A18-49 for 17 consecutive months and 107 of the last 108 months.
Nightly News ranked #1 in the demo for the week of September 26, averaging 2 million A25-54 viewers, leading “ABC World News Tonight” by +226,000 (13%) and “CBS Evening News” by 497,000 (+32%). Nightly News posted its best A25-54 delivery since the Rio Olympics (week of August 15, 2016) and its best non-Olympics average in six months (week of March 21, 2016). The NBC News broadcast held its widest demo advantages over the competition in three weeks.
Among A18-49, Nightly News averaged 1.5 million viewers for the week, topping ABC by +188,000 (+14%) and CBS by +430,000 (+41%). Nightly News saw its biggest non-Olympics A18-49 delivery since the week of March 21, 2016. Nightly News was the only evening newscast to grow in A18-49 viewers week to week (+42,000) or year over year (+11,000).
The NBC News broadcast has ranked #1 in A25-54 and A18-49 for 61 of the last 62 weeks. Week to week, Nightly News was up in both A25-54 viewers (+3%, or +54,000) and A18-49 viewers (+3%, or +42%). The NBC News broadcast improved its demo advantages over ABC by +13% in A25-54 and +37% in A18-49.
Weekly Highlights:
- Nightly News averaged 2 million A25-54 viewers, outperforming ABC by +226,000 (+13%) and CBS by +497,000 (+32%).
- Nightly News posted its best A25-54 delivery since the Rio Olympics (week of August 15, 2016) and its best non-Olympics average in six months (week of March 21, 2016).
- Nightly News has ranked #1 in A25-54 and A18-49 for 61 of the past 62 weeks.
- Nightly News averaged 1.5 million A18-49 viewers, topping ABC by +188,000 (+14%) and CBS by +430,000 (+41%).
- Nightly News saw its biggest non-Olympics A18-49 delivery since the week of March 21, 2016.
- Nightly News was the only evening newscast to grow in A18-49 viewers week to week (+42,000) or year over year (+11,000).
- Week to week, Nightly News was up in both A25-54 viewers (+3%, or +54,000) and A18-49 viewers (+3%, or +42%).
- Nightly improved its demo advantages over ABC by +13% in A25-54 and +37% in A18-49.
Monthly Highlights:
- For September 2016, Nightly News and World News Tonight tied for #1 among total viewers with 7.924 million viewers. Nightly News is #1 for the 3rd straight month and 14 of the last 15 months.
- Nightly News was #1 in the A25-54 demo, with 2 million viewers, leading ABC by +245,000 (+15%) and CBS by +500,000 (+35%). Nightly News has won the demo for 15 consecutive months.
- Nightly News’s September lead over ABC in the demo is +64% higher than a year ago.
- Nightly News averaged 1.4 million A18-49 viewers in September 2016, topping ABC by +196,000 (+16%) and CBS by +430,000 (+44%).
- Nightly News has ranked #1 among A18-49 for 17 consecutive months and 107 of the last 108 months.
Week of September 26 – September 30, 2016:
| Total Viewers | A25-54 Rating | A25-54 Viewers | A18-49 Rating | A18-49 Viewers | |
| NBC | 7.898 | 1.69 | 2.027 | 1.16 | 1.485 |
| CBS | 6.548 | 1.27 | 1.530 | 0.82 | 1.055 |
| ABC | 8.275 | 1.50 | 1.801 | 1.01 | 1.297 |
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ABOUT NBC NIGHTLY NEWS WITH LESTER HOLT
“NBC Nightly News with Lester Holt” is America’s most-watched evening newscast, going beyond the day’s headlines to uncover stories of how people’s lives are affected by the world around them. “NBC Nightly News” reaches over 24 million people every week through its broadcast and millions more through NBCNews.com, the “Nightly News” app, and social media platforms. Lester Holt is the anchor and Sam Singal is the executive producer.
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For more information contact:
Jake Urbanski
NBC News
212-664-3211
