Dateline’s Sunday Edition is the Only Newsmagazine to Post Across-the-Board Growth versus Last Season
Dateline is #1 in All Categories for Third Quarter 2016, with Double-Digit Advantages over ABC on Fridays
25th Anniversary Season of Dateline Premieres Friday, September 23 at 9 p.m. ET/8 p.m. CT
NEW YORK (September 20, 2016) – “Dateline NBC” finished the 2015-16 season ranked as the #1 newsmagazine across the board on Fridays, and the Sunday edition was the only newsmagazine to post across-the-board growth versus the previous season.
On Friday nights, Dateline averaged 4.8 million total viewers, posting its fourth consecutive season victory over ABC’s 20/20. In the key news demo of A25-54, Dateline Friday averaged 1.7 million viewers, +2% (+26,000) over ABC. Among A18-49, Dateline Friday averaged 1.3 million viewers. Dateline’s Friday night wins among A25-54 and A18-49 are its first season victories in those demos since the 2010-11 season.
On Sunday, Dateline averaged 5.1 million total viewers, 1.3 million A18-49 viewers, and 1.7 million A25-54 viewers. Dateline Sunday was the only newsmagazine to post across-the-board growth versus the 2014-15 season in total viewers (+2%, or +96,000), A18-49 viewers (+10%, or +123,000), and A25-54 viewers (+8%, or +122,000).
Dateline was the #1 Friday newsmagazine during the third quarter of 2016, posting double-digits advantages over 20/20 in total viewers (+19%, or +770,000), A18-49 viewers (+23%, or +220,000), and A25-54 viewers (+24%, or +308,000).
Please note that Dateline followed the traditional 2015-16 season range (September 21, 2015 – September 18, 2016), while 20/20’s season range was September 7, 2015 – September 4, 2016.
2015-16 Highlights:
- Dateline ranked as the #1 newsmagazine across the board on Fridays.
- On Friday nights, Dateline averaged 4.8 million total viewers, posting its fourth consecutive season victory over ABC’s 20/20.
- In the key news demo of A25-54, Dateline Friday averaged 1.7 million viewers, +2% (+26,000) over ABC.
- Among A18-49, Dateline Friday averaged 1.3 million viewers.
- Dateline’s Friday night wins among A25-54 and A18-49 are its first season victories since the 2010-11 season.
- Dateline’s Sunday edition was the only newsmagazine to post across-the-board growth versus the previous season.
Q3 2016 Highlights:
- Dateline was the #1 Friday newsmagazine during the third quarter of 2016, posting double-digits advantages over 20/20 in total viewers (+19%, or +770,000), A18-49 viewers (+23%, or +220,000), and A25-54 viewers (+24%, or +308,000).
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ABOUT DATELINE NBC
Dateline NBC is the longest-running series in NBC primetime history. Now in its 25th season, Dateline is anchored by Lester Holt, featuring correspondents Andrea Canning, Josh Mankiewicz, Keith Morrison and Dennis Murphy. Airing Fridays at 9 p.m. ET/8 p.m. CT and Sundays at 8 p.m. ET/7 p.m. CT, Dateline reaches more than 22 million people every week through its broadcast, and millions more through its social media platforms. David Corvo is the senior executive producer and Liz Cole is the executive producer. Follow “Dateline NBC” on Facebook, Instagram and Twitter @datelinenbc.
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For more information contact:
Jake Urbanski
NBC News
212-664-3211
