NBC News’ TODAY, NBC Nightly News with Lester Holt, Meet the Press and Dateline NBC Also Win the 18-49 Demo for the 2015-2016 Season
Nightly News Wins Total Viewers, Marking Its 20th Consecutive Season at #1 Across the Board
SEPTEMBER 20, 2016 – All four broadcasts of NBC News were #1 in the key news demo A25-54 for the 2015-2016 season, according to Nielsen Media Research data. NBC News’ TODAY, NBC Nightly News with Lester Holt, Meet the Press and Dateline NBC (Friday) also won the 52-week season among the coveted demo of younger viewers A18-49. Nightly News was also #1 among total viewers, marking the broadcast’s 20th consecutive across-the-board season win.
The last time all four shows won the demo that news advertisers most value was the 2010-11 season. It’s the first season TODAY and Meet the Press have won the A25-54 demo since the 2011-12 season.
ABOUT NBC NEWS
More Americans watch NBC News than any news organization in the world. NBC News is a global leader in news across all broadcast and digital platforms. Its leading and award-winning television news broadcasts include NBC Nightly News with Lester Holt, TODAY, Meet the Press, and Dateline NBC, as well as primetime specials and breaking news reports. The rapidly-growing NBC News Digital Group, along with the SiriusXM TODAY Show Radio channel, provide continuous content to consumers wherever they are, whenever they want it. NBC News also operates Peacock Productions, an award-winning in-house production company, and the NBC NewsChannel affiliate news service.
NBC News is part of the NBCUniversal News Group, a division of NBCUniversal, which is owned by Comcast Corporation. For more information about NBCUniversal, please visit www.NBCUniversal.com.
# # #
