“NBC NIGHTLY NEWS WITH LESTER HOLT” WINS ACROSS THE BOARD IN 2Q 2016

“NBC NIGHTLY NEWS WITH LESTER HOLT” WINS ACROSS THE BOARD IN 2Q 2016

The NBC News Broadcast Wins 4th Consecutive Quarter Across the Board Since Lester Holt Officially Became Anchor  

Nightly News Tops Total Viewers for 34 of the Last 35 Quarters

Nightly News Wins the Demo for the Week of June 20 and the 12th Consecutive Month

NEW YORK (June 28, 2016) – “NBC Nightly News with Lester Holt” ranked #1 across the board for the second quarter of 2016, averaging 8.01 million total viewers, +85,000 (+1%) higher than “ABC World News Tonight” and +1.343 million (+20%) more than “CBS Evening News.” Nightly News posted the biggest total viewer growth among the evening newscasts (+221,000, or +3%) versus the same quarter last year and it has won total viewers for 34 of the last 35 quarters.

The NBC News broadcast continues its dominance in the demo, winning the week, the 12th consecutive month and 4th consecutive quarter among A25-54. For the quarter, Nightly News averaged 1.9 million A25-54 viewers, leading ABC by +173,000 (+10%) and CBS by +382,000 (+25%), marking Nightly News’s biggest 2Q demo win over ABC in three years. For the week of June 20, Nightly News averaged 1.845 million A25-54 viewers, outperforming ABC by +201,000 (+12%) and CBS by +399,000 (+28%).

Among A18-49, Nightly News won the week, the 14th consecutive month and 4th consecutive quarter. For the quarter, Nightly News averaged 1.350 million A18-49 viewers, topping ABC by +116,000 (+9%) and CBS by +324,000 (+32%). For the week of June 20, the NBC News broadcast averaged 1.295 million A18-49 viewers, topping ABC by +87,000 (+7%) and CBS by +292,000 (+29%).

For the week of June 20, the NBC News broadcast won all five evenings among A25-54 viewers and three evenings among total viewers (Monday – Wednesday). On Monday evening, Nightly News drew the biggest total viewer audience of any evening newscast last week (8.321 million).

Season to date, Nightly News is the #1 evening news program in total viewers, A25-54 and A18-49 viewers.  Nightly News has ranked #1 in A25-54 and A18-49 for 47 of the past 48 weeks.

Quarterly Highlights:

• Among total viewers, Nightly News has won 4 consecutive quarters, 34 of the last 35 quarters, and 72 of the last 78 quarters (dating back to 1Q’97).
• Nightly News averaged 8.011 million total viewers, +85,000 (+1%) higher than ABC World News Tonight and +1.343 million (+20%) more than CBS Evening News.
• Versus 2Q’15, Nightly News posted the biggest total viewers growth among the evening newscasts (+221,000, or +3%).
• Among A25-54 viewers, Nightly News won its 4th straight quarter, 30 of the last 33 quarters, and 71 of the last 78 quarters.
• Nightly News averaged 1.890 million A25-54 viewers, leading ABC by +173,000 (+10%) and CBS by +382,000 (+25%).
• This is Nightly News’s biggest 2Q demo win over ABC in three years.
• Nightly News saw the biggest year-to-year gain in A25-54 viewers versus 2Q’15 (+68,000, or +4%).
• Among A18-49 viewers, Nightly News has won 4 consecutive quarters, 35 of the last 36 quarters, and 75 of the last 78 quarters
• Nightly News averaged 1.350 million A18-49 viewers, topping ABC by +116,000 (+9%) and CBS by +324,000 (+32%)
• Nightly News was the only evening newscast to see A18-49 gains versus 2Q’15 (+61,000, or +5%).

Monthly Highlights:

• Nightly News won its 12th consecutive month among A25-54 viewers.
• Nightly News averaged 1.866 million A25-54 viewers, outperforming ABC by +160,000 (+9%) and CBS by +397,000 (+27%).
• Nightly News posted its biggest June demo win over ABC since 2013.
• Nightly News has won 14 consecutive months among A18-49 viewers.
• Nightly News averaged 1.333 million A18-49 viewers, +96,000 (+8%) more than ABC and +333,000 (+33%).

Weekly Highlights:

• Nightly News averaged 7.696 million total viewers, leading CBS Evening News by +1.279 million (+20%).
• Nightly News finished #1 in total viewers on three evenings during the week (Monday-Wednesday).
• On Monday evening, Nightly News drew the biggest total viewer audience of any evening newscast last week (8.321 million).
• Nightly News averaged 1.845 million A25-54 viewers, outperforming ABC by +201,000 (+12%) and CBS by +399,000 (+28%).
• Nightly News has ranked #1 in A25-54 in 47 of the last 48 weeks and 51 of the 53 weeks since Lester Holt officially became anchor.
• Nightly News won all five evenings in A25-54
• Nightly News averaged 1.295 million A18-49 viewers, topping ABC by +87,000 (+7%) and CBS by +292,000 (+29%).
• Among A18-49 viewers, Nightly News has won 47 of the last 48 weeks and 55 of the last 59 weeks

Season to Date:

• Season to date, Nightly News is the #1 evening news program in total viewers, A25-54 viewers, and A18-49 viewers.
• Nightly News averages 8.694 million total viewers, +195,000 (+2%) ahead of ABC and +1.472 million (+20%) more than CBS.
• Nightly News averages 2.102 million A25-54 viewers, leading ABC by +189,000 (+10%) and CBS by +437,000 (+26%).
• Nightly News is the only evening news program with year-over-year growth among A25-54 viewers this season (+12,000).
• Nightly News is posting a 194,000 viewer turnaround in its A25-54 lead vs. ABC (+189,000 lead this season vs. a -5,000 deficit this time last year).
• Nightly News averages 1.514 million A18-49 viewers, outperforming ABC by +176,000 (+13%) and CBS by +381,000 (+34%).
• Nightly News has more than doubled its A18-49 advantage over ABC versus last season (up 112% vs. a +83,000 lead last season).

Week of June 20 – June 24, 2016

For more information contact:

Jake Urbanski

NBC News

212-664-3211

jake.urbanski@nbcuni.com

# # #

ABOUT NBC NIGHTLY NEWS WITH LESTER HOLT

“NBC Nightly News with Lester Holt” is America’s most-watched evening newscast, going beyond the day’s headlines to uncover stories of how people’s lives are affected by the world around them. “NBC Nightly News” reaches over 24 million people every week through its broadcast and millions more through NBCNews.com, the “Nightly News” app, and social media platforms. Lester Holt is the anchor and Sam Singal is the executive producer.

# # #