Nightly is Only Evening Newscast to Grow Year over Year Across the Board
Nightly Delivers Biggest Week to Week Increases in Total Viewers and A25-54
NEW YORK (June 21, 2016) – “NBC Nightly News with Lester Holt” ranked #1 across the board for the week of June 13-17, 2016 and delivered the largest year-over-year gains among the three evening newscasts in every key demo. The NBC broadcast averaged 8 million total viewers, its best delivery in five weeks. Among total viewers, NBC led ABC World News Tonight by +98,000 (+1%) and CBS Evening News by +1.382 million (+21%). Week to week, Nightly delivered the biggest increases in both total viewers (+8%, or +584,000) and A25-54 viewers (+14%, or +243,000) while also improving +10% (+130,000) among A18-49 viewers.
Nightly averaged 2 million A25-54 viewers, outperforming ABC by +251,000 (+15%) and CBS by +398,000 (+25%). It was Nightly’s biggest A25-54 audience since the week of March 28, 2016 (11 weeks) and widest lead over ABC since the week of March 21, 2016 (12 weeks).
Among the A18-49 demo, Nightly averaged 1.4 million viewers, topping ABC by +153,000 (+12%) and CBS by +310,000 (+29%). Nightly had its biggest A18-49 delivery and advantage over ABC since the week of April 25, 2016 (7 weeks).
Season to date, Nightly is the #1 evening news program in total viewers, A25-54 and A18-49 viewers. Nightly has ranked #1 in A25-54 and A18-49 for 46 of the past 47 weeks.
Weekly Highlights:
- Nightly averaged 7.925 million total viewers, leading ABC World News Tonight by +98,000 (+1%) and CBS Evening News by +1.382 million (+21%).
- Nightly averaged 1.963 million A25-54 viewers, outperforming ABC by +251,000 (+15%) and CBS by +398,000 (+25%).
- Nightly has ranked #1 in A25-54 in 46 of the last 47 weeks and 50 of the 52 weeks since Lester Holt officially became anchor.
- This was Nightly’s biggest A25-54 audience since the week of March 28, 2016 (11 weeks) and widest lead over ABC since the week of March 21, 2016 (12 weeks).
- Nightly averaged 1.386 million A18-49 viewers, topping ABC by +153,000 (+12%) and CBS by +310,000 (+29%).
- Among A18-49 viewers, Nightly has won 46 of the last 47 weeks and 54 of the last 58 weeks.
- Nightly had its biggest A18-49 delivery and advantage over ABC since the week of April 25, 2016 (7 weeks).
- Week to week, Nightly delivered the biggest increases in both total viewers (+8%, or +584,000) and A25-54 viewers (+14%, or +243,000) while also improving +10% (+130,000) among A18-49 viewers.
- Versus the same week last season, Nightly was the only evening newscast to post audience gains in total viewers (+5%, or +383,000), A25-54 viewers (+5%, or +88,000), and A18-49 viewers (+4%, or +47,000).
Season to Date:
- Season to date, Nightly is the #1 evening news program in total viewers, A25-54 viewers, and A18-49 viewers.
- Nightly averages 8.721 million total viewers, +202,000 (+2%) ahead of ABC and +1.476 million (+20%) more than CBS.
- Nightly averages 2.109 million A25-54 viewers, leading ABC by +188,000 (+10%) and CBS by +437,000 (+26%).
- Nightly is the only evening news program with year-over-year growth among A25-54 viewers this season (+15,000).
- Nightly is posting a 194,000 viewer turnaround in its A25-54 lead vs. ABC (+188,000 lead this season vs. a -6,000 deficit this time last year).
- Nightly averages 1.520 million A18-49 viewers, outperforming ABC by +178,000 (+13%) and CBS by +383,000 (+34%).
- Nightly has more than doubled its A18-49 advantage over ABC versus last season (up 115% vs. a +83,000 lead last season).
Week of June 13 – June 17, 2016:
| Total Viewers | A25-54 Rating | A25-54 Viewers | A18-49 Rating | A18-49 Viewers | |
| NBC | 7.925 | 1.65 | 1.963 | 1.09 | 1.386 |
| CBS | 6.543 | 1.32 | 1.565 | 0.85 | 1.076 |
| ABC | 7.827 | 1.44 | 1.712 | 0.97 | 1.233 |
For more information contact:
Jake Urbanski
NBC News
212-664-3211
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ABOUT NBC NIGHTLY NEWS WITH LESTER HOLT
“NBC Nightly News with Lester Holt” is America’s most-watched evening newscast, going beyond the day’s headlines to uncover stories of how people’s lives are affected by the world around them. “NBC Nightly News” reaches over 24 million people every week through its broadcast and millions more through NBCNews.com, the “Nightly News” app, and social media platforms. Lester Holt is the anchor and Sam Singal is the executive producer.
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