Ahead of Iowa Caucuses, More Demo Viewers Tune into MTP
MTP Posts Best Monthly Audience Average in Seven Years
MTP Now Tops ABC in Total Viewers for Six Consecutive Months
FEB. 4, 2016 – Ahead of Monday’s Iowa caucuses, more viewers in the key A25-54 demo tuned into a special edition of “Meet the Press with Chuck Todd” (MTP) live from Des Moines on Jan. 31 than any other Sunday show.
MTP is now the most-watched Sunday show among A25-54 viewers season-to-date, marking its third back-to-back win in the key demo with 1.022 million viewers.
The win is the show’s third straight win over CBS’ “Face the Nation” half-hour and fifth straight win over ABC’s “This Week,” despite being rated 22 minutes more than CBS and 19 minutes more than ABC. This past January, MTP delivered its largest monthly demo audience average (1.127 million) in five years – since January 2011.
The strong momentum of MTP continues, now topping ABC’s “This Week” in total viewers for six consecutive months. MTP delivered 3.561 million total viewers on Jan. 31, growing +7 percent compared to the same time last year. This past January marked the largest monthly average in total viewers (3.763 million) for MTP since March 2009.
MTP also continues to dominate the influential Washington, D.C. market, ranking as the #1 Sunday show in total viewers every broadcast since March of last year and totaling more than 100,000 total viewers in D.C. in 17 of the last 20 weeks.
An additional 1.899 million total viewers and 465,000 A25-54 viewers watched MTP with rebroadcasts on the NBC network and on MSNBC.
Tune in this Sunday for a special “Meet the Press” live from New Hampshire, and join the conversation online with hashtag #MTP.
NATIONAL AVERAGES – SUNDAY, JAN. 31, 2016
| Show Name | Net | Dur | TOTAL VIEWERS | A25-54 VIEWERS |
| MEET THE PRESS | NBC | 52 | 3561 | 1022 |
| FACE THE NATION HALF-HOUR | CBS | 30 | 3682 | 1009 |
| FACE THE NATION HOUR | CBS | 60 | 2911 | 754 |
| THIS WEEK | ABC | 33 | 3362 | 955 |
| FOX NEWS SUNDAY | FOX | 60 | 1621 | 497 |
WASHINGTON, D.C. AVERAGES – SUNDAY, JAN. 31, 2016
| TOTAL VIEWERS | A25-54 VIEWERS | ||||
| Stn | Program | TV(000) | MTP ADV | TV(000) | MTP ADV |
| WRC | MEET THE PRESS | 114 | — | 29 | — |
| WUSA | FACE THE NATION | 85 | 34% | 42 | -31% |
| WJLA | THIS WEEK ABC | 20 | 470% | 1 | 2800% |
| WTTG | FOX NEWS SUNDAY | 45 | 153% | 14 | 107% |
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For more information, please contact:
Olivia Petersen
NBC News
202-885-4159
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MEET THE PRESS
“Meet the Press” is where newsmakers come to make news — setting the political agenda and spotlighting the impact Washington decision-making has on people across the country. “Meet the Press” reaches more than 3 million people every Sunday through its broadcasts and millions more through NBCNews.com, the #TweetThePress interview series, Flipboard, and social media platforms. Chuck Todd is the moderator of “Meet the Press” and John Reiss is the executive producer.
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