‘TODAY FOOD CLUB’ LAUNCHES ON TODAY.COM

New Interactive Food Club for Everyday Cooks to Contribute with TODAY’s Anchors and Experts

 

NEW YORK – November 11, 2015 – NBC’s TODAY is launching the TODAY Food Club, an interactive community where everyday cooks can connect with show anchors and experts to share recipes, techniques and stories from the kitchen. Viewers can join the TODAY Food Club by visiting TODAY.com/FoodClub and get access to the following benefits:

 

  • A chance to be featured on the TODAY show, in the newsletter and on social channels, and cook along with TODAY Food contributors: Al Roker, Natalie Morales, and Siri Pinter.
  • A monthly food-related community challenge; the first challenge, “Family Favorites,” invites users to share a recipe that has been passed down through generations.
  • Weekly newsletters featuring the best tips and recipes from the TODAY Food Club.
  • 5-day meal plans and shopping lists.
  • A “Kitchen Q&A” with solutions to common cooking crises.
  • Recipes that can be shared and upvoted by the community.
  • Exclusive sweepstakes, special offers and must-have deals.

 

The TODAY Food Club is a part of TODAY.com’s food experience.  TODAY Food launched in June 2015 to unify all of the show’s food content across platforms – on-air, online and socially. In addition to eight weekly food segments that air on the show each week, since the launch:

  • com/Food traffic has risen with 31% more users and 26% more page views.
  • Total time on TODAY.com/Food has also increased 32% and engagement has risen 13%.
  • TODAY Food’s Facebook page audience is growing rapidly, up 26%.

 

And more highlights from TODAY.com include:

  • Over 30.8 million unique visitors turn to TODAY.com, according to September 2015 comScore data.
  • TODAY is the #1 morning news program on social media across Facebook (4.7M fans), Twitter (3.1M followers), Instagram (893K followers), and Pinterest (211.4K followers).
  • com’s mobile unique visitors have grown +27% over the last 12 months, according to September 2015 comScore data.

 

TODAY Food Club is powered by Tidal Labs. For more on the Club, visit: TODAY.com/FoodClub.  Viewers are invited to join the conversation on social media using #TODAYFoodClub and @TODAYFood.

 

About TODAY.com

TODAY.com is the online home for NBC’s TODAY, the show that informs, entertains, inspires and sets the agenda each morning for Americans. Airing live from 7 am to 11 am ET, TODAY reaches more than 5 million people every day through its broadcast, and millions more through TODAY.com, the TODAY app, and social media platforms. TODAY.com also offers original video series and reporting across their lifestyle verticals Food, Health & Wellness, Home, Parents and Style.  TODAY is the #1 morning news program on social media, follow TODAY on Facebook, Instagram, Pinterest, Snapchat, and Twitter.