“NBC NIGHTLY NEWS WITH LESTER HOLT” EXTENDS ACROSS-THE-BOARD WINNING STREAK TO 4th STRAIGHT MONTH

End of October Marks Nightly’s 4th Consecutive Month Winning Total Viewers and All Categories

NBC Broadcast Delivers Biggest Weekly Demo Win Over ABC In 8 Weeks

OCTOBER 27, 2015 – “NBC Nightly News with Lester Holt” was #1 in total viewers and all demos for the week of October 19-23, marking four straight months of across-the-board wins.

The NBC broadcast posted its biggest weekly demo wins over ABC in 8 weeks (week of 8/24/2015) and over CBS in 4 weeks (week of 9/21/2015).  On Monday, Nightly delivered its largest single-day demo victory over ABC since 2/26/2015 (+466,000).

Compared to the same week last season, Nightly turned around the demo gap with ABC by 563% (-49,000 loss to +227,000 victory). Year-to-year, both ABC and CBS are down among demo viewers (-14% and -7% respectively).

Also, Nightly was the only evening newscast to grow in the A18-49 demo year-to-year, posting a +2% gain, while ABC and CBS are both down double digits (-17% and -10% respectively).

Week-to-week, Nightly posted the most growth among the network newscasts, increasing in total viewers (+4%, or +282,000), A25-54 viewers (+6%, or +112,000), and A18-49 viewers (+8%, or +99,000).

Nightly has been #1 across the board for 13 consecutive weeks and 17 of the last 18 weeks, and has been #1 in total viewers for all 18 weeks since Holt was named anchor.

Season-to-date, Nightly is the #1 evening news program in total viewers and all key demographics.

Weekly Highlights:        

• Nightly averaged 8.122 million total viewers, outperforming ABC by +4% (+276,000) and CBS by +19% (+1.307 million).
• Nightly has been #1 in total viewers for 23 of the last 26 weeks, and 311 of the last 318 weeks.
• Nightly averaged 1.964 million A25-54 viewers, +13% (+227,000) ahead of ABC and +33% (+486,000) more than CBS.
• Nightly has been #1 in A25-54 for 13 consecutive weeks and 17 of the last 18 weeks.
• Nightly averaged 1.402 million A18-49 viewers, leading +24% (+268,000) higher than ABC and +45% (+433,000) more than CBS.
• Nightly has been #1 in A18-49 for 13 consecutive weeks and 17 of the last 18 weeks.
• Nightly posted its biggest A18-49 win over ABC since the week of 2/2/2015 and versus CBS since the week of 9/21/2015.

Season-to-Date Highlights:

• Nightly is averaging 8.221 million total viewers, outperforming ABC by+215,000 (+3%) and CBS by +1.432 million (+21%).
• Nightly is averaging 1.970 million A25-54 viewers this season, leading ABC by +132,000 (+7%) and CBS by 466,000 (+31%).
• Nightly is averaging 1.413 million A18-49 viewers this season, leading ABC by +169,000 (+14%) and CBS by 402,000 (+40%).

WEEK OF OCTOBER 19-23, 2015: