“NBC NIGHTLY NEWS WITH LESTER HOLT” IS #1 ACROSS THE BOARD FOR THE 12th STRAIGHT WEEK

NBC Broadcast Delivers 17^th Straight Total Viewer Win

OCTOBER 20, 2015 – “NBC Nightly News with Lester Holt” was #1 in total viewers and all categories for the week of October 12-16, marking its 12^th straight across-the-board win and 16th in the 17 weeks since Holt was named anchor. The NBC broadcast has been #1 in total viewers for 17 straight weeks, 22 of the past 25 weeks and 310 of the last 317 weeks.

Season to date, Nightly is the #1 evening newscast over ABC in total viewers (+2%) , A25-54 (+6%)  and A18-49 (+11%).  The NBC broadcast’s current +106,000 A25-54 lead over ABC is a 254% turnaround from its -69,000 deficit during the first four weeks of the 2014-2015 season.

Weekly Highlights:            

• Nightly averaged 7.840 million total viewers, outperforming ABC by +32,000 and CBS by +1.194 million.
• Nightly averaged 1.852 million A25-54 viewers, +121,000 (+7%) ahead of ABC and +427,000 (+30%) more than CBS.
• Nightly delivered a 1.56  A25-54 rating, +1 tenth ahead of ABC and +4 tenths more than CBS.
• Nightly averaged 1.303 million A18-49 viewers, topping ABC by +117,000 (+10%) and CBS by +347,000 (+36%).
• Nightly delivered a 1.03 A18-49 rating, +1 tenth more than ABC and +3 tenths more than CBS.

WEEK OF OCTOBER 12-16, 2015

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