New Food Initiative Launches Across All Platforms of TODAY
Siri Pinter Joins the TODAY Team as Special Food Contributor
NEW YORK – June 24, 2015 — NBC’s TODAY is cooking up the ultimate everyday food experience and resource. Launching this morning, the TODAY Food initiative will expand food content across all platforms of TODAY – on air, online and socially. Powered by TODAY’s anchors, guest chefs and contributors, TODAY Food aims to give viewers the tools they need to become the confident cook. From grilling and one-pot recipes to kitchen hacks and how-tos, TODAY will offer unlimited access to the best culinary tips, tricks and tools for easy, affordable and quick recipes.
Food blogger and founder of Siriously Delicious, Siri Pinter joins the TODAY team as a special food contributor. In her new expanded role, Pinter will bring original recipes from TODAY.com/Food while continuing to make family dishes in show segments with her fiancé Carson Daly.
TODAY Food is also launching a new original video series, “At Home With,” which takes viewers inside the homes of TODAY anchors as they cook up their favorite dishes. In the debut episode, Natalie Morales whips up a traditional family meal in her kitchen and shares the secrets behind the recipe. “At Home With Natalie” is available at http://on.today.com/1NalqkE.
Foodies who can’t get enough of the action can log on to TODAY.com/Food 24/7 for recaps of the broadcast in the “On the Show” section, along with celebrity chef interviews, cooking tips from the TODAY team, video tutorials and much more. TODAY invites viewers to join the culinary conversation on Facebook, Twitter, Instagram and Pinterest using #TODAYFood. For more on TODAY Food, visit TODAY.com/Food. This morning’s on-air announcement is available at http://on.today.com/1dg5u3S.
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NBC’s TODAY is the news program that informs, entertains, inspires and sets the agenda each morning for Americans. Airing live from 7 am to 11 am ET, TODAY reaches more than 5 million people every day through its broadcast, and millions more through TODAY.com, the TODAY app, and social media platforms. Matt Lauer, Savannah Guthrie, Al Roker, Natalie Morales, Willie Geist, Tamron Hall, Carson Daly, Hoda Kotb, and Kathie Lee Gifford are the anchors and hosts, NoahOppenheim is the SVP and Executive in Charge, and Don Nash is the executive producer.
For more information contact:
Megan Kopf Stackhouse
NBC News
e: megan.kopf@nbcuni.com
p: 212-664-6205
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