“NBC NIGHTLY NEWS” IS #1 IN TOTAL VIEWERS AND THE KEY DEMO

NBC Broadcast Continues to Post Across-the-Board Growth Versus Season-to-Date Averages

FEBRUARY 18, 2015– “NBC Nightly News” was America’s #1 evening newscast in both total viewers and the key demo A25-54 for the week of February 9-13, 2015, according to Nielsen Media Research data.  The NBC broadcast has been #1 among total viewers for 282 consecutive weeks, and among viewers A25-54 for 6 consecutive weeks, 10 of the last 11 weeks, and 12 of the last 15 weeks.

Nightly continued to post growth compared to its season-to-date averages in total viewers (+84,000), A25-54 viewers (+77,000), A18-49 viewers (+3,000).  Versus season-to-date A25-54 levels, Nightly News’  lead this week is +32% higher than the season lead over ABC and +12% higher than the season lead over CBS.

Season-to-date, Nightly is the #1 evening news program in total viewers and all key demographics. Nightly is averaging 9.350 million total viewers this season, leading ABC by +587,000 (+7%) and CBS by +2.015 million (+27%).  Nightly is averaging 2.219 million A25-54 viewers, +38,000 (+2%) more than ABC and +452,000 (+26%) more than CBS.

NOTE: Year-ago comparisons are versus the first full week of the Sochi Olympics.

Weekly Highlights:

• Nightly averaged 9.430 million total viewers, leading ABC World News Tonight by +398,000 and CBS Evening News by 1.802 million.
• Nightly has now topped ABC by at least +350,000 viewers in 18 consecutive weeks.
• Nightly averaged 2.292 million A25-54 viewers, topping ABC by +50,000 and CBS by +506,000.
• Nightly delivered a 1.9 A25-54 rating, tied for #1 with ABC and +4 tenths more than CBS.
• Nightly averaged 1.614 million A18-49 viewers, topping ABC by +139,000 and CBS by +408,000.
• Nightly delivered a 1.3 A18-49 rating, +1 tenth more than ABC and +4 tenths more than CBS.

WEEK OF FEBRUARY 9-13, 2015

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