Nightly Wins Among Viewers A25-54 for 4th Time in 6 Weeks
NBC Broadcast is Delivering Best Start to a Season Since 2005
DECEMBER 16, 2014 – “NBC Nightly News with Brian Williams” was America’s #1 newscast in total viewers and all key demos for the week of December 8-12, 2014, according to Nielsen Media Research data.
Among viewers A25-54, Nightly was #1 for the second straight week and marked its 4th win out of the last 6 weeks. In total viewers, the NBC broadcast has outperformed ABC by at least 500,000 viewers and CBS by at least 2 million viewers for the 7th straight week.
Season-to-date, Nightly is currently delivering +2% total viewer growth and is having its best start to a season in 9 years (since the 2005-06 season).
Weekly Highlights:
- Nightly averaged 9.371 million total viewers, +8% (+678,000) ahead of ABC World News Tonight and +28% (+2.026 million) more than CBS Evening News.
- Nightly has been #1 in total viewers for 274 consecutive weeks and in 321 of the last 322 weeks.
- Nightly averaged 1.569 million A18-49 viewers, topping ABC by +11% (+153,000) and CBS by +29% (+352,000).
- Nightly averaged 2.133 million A25-54 viewers, leading ABC by +15,000 (+1%) and CBS by +403,000 (+23%).
- Nightly averaged a 1.8 A25-54 rating, tied with ABC and topping CBS by +4 tenths.
- Nightly delivered a 1.2 A18-49 rating, topping ABC by +1 tenth and CBS by +2 tenths.
Growth:
- Versus the same week last season, Nightly was up +1% (+72,000) in total viewers.
- Season-to-date, Nightly has grown its total viewer audience by +2% (+143,000) versus the same period last year.
- Compared to 4Q’14/season-to-date levels, Nightly’s audience was up in total viewers (+4%, or +319,000), A18-49 viewers (+2%, or +27,000) and A25-54 (+1%, or +16,000).
- Nightly also widened its total viewer advantage over ABC by 15% versus the 4Q’14-to-date average.
- Nightly is averaging 9.079 million total viewers this season, leading ABC by +7% (+596,000) and CBS by +30% (+2.108 million).
WEEK OF DECEMBER 8-12, 2014
| Total Viewers | A25-54 Rating | A25-54 Viewers | A18-49 Rating | A18-49 Viewers | |
| NBC | 9.371 | 1.8 | 2.133 | 1.2 | 1.569 |
| CBS | 7.345 | 1.4 | 1.730 | 1.0 | 1.217 |
| ABC | 8.693 | 1.8 | 2.118 | 1.1 | 1.416 |
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NBC NIGHTLY NEWS WITH BRIAN WILLIAMS
“NBC Nightly News with Brian Williams” is America’s most-watched evening newscast, going beyond the day’s headlines to uncover stories of how people’s lives are affected by the world around them. “NBC Nightly News” reaches nearly 10 million people every day through its broadcast and millions more through NBCNews.com, the “Nightly News” app, and social media platforms. Brian Williams is the anchor and managing editor and Patrick Burkey is the executive producer.
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