NBC Broadcast Tops ABC by Over 100K Viewers 18-49
Nightly is Delivering Best Start to a Season Since 2006
NOVEMBER 18, 2014 – “NBC Nightly News with Brian Williams” was America’s #1 newscast in total viewers and younger viewers A18-49 for the week of November 10-14, 2014, according to Nielsen Media Research data.
Nightly averaged over 9.6 million total viewers, marking its third consecutive week of audience growth and its biggest delivery since the week of 3/3/2014. Nightly also saw its highest A25-54 deliveries (rating and viewers) since the week of 3/24/2014, and tied ABC for #1 in rating A25-54 for the fourth time in the past six weeks. The NBC broadcast has been #1 in total viewers for 270 consecutive weeks.
NOTE: Brian Williams was off on Thursday.
Growth:
- Versus the prior week, Nightly posted growth across total viewers (+2%, or +185,000), A18-49 viewers (+3%, or +40,000) and A25-54 viewers (+4%, or +79,000).
- Compared to the same week last season, Nightly posted +3% (+293,000) growth in total viewers.
- Among the network newscasts, Nightly posted the biggest evening news growth versus 4Q’14/STD levels in total viewers (up +12%, or +1.010 million) and A25-54 viewers (+14%, or +277,000).
- Season-to-date, Nightly is averaging 8.754 million total viewers, an increase of +2% versus the same period last year and Nightly’s best start to a season since 2006.
Weekly Highlights:
- Nightly delivered 9.638 million total viewers, leading ABC World News Tonight by +649,000 and CBS Evening News by +2.203 million.
- Nightly outperformed ABC by over one million total viewers on consecutive days (Tuesday and Wednesday).
- On Tuesday, Nightly had its biggest single-day total viewer audience (10.065 million) since 9/8/2014 and biggest single-day advantage over ABC (+1.124 million) since 10/15/2014.
- Among A18-49, Nightly delivered 1.632 million viewers, topping ABC by +130,000 and CBS by +451,000.
- Nightly averaged a 1.9 A25-54 rating, tied with ABC and +4 tenths ahead of CBS.
- Among A25-54 (000), Nightly averaged 2.270 million viewers, topping CBS by +452,000.
- Nightly delivered a 1.3 A18-49 rating, topping ABC by +1 tenth and CBS by +4 tenths.
WEEK OF NOVEMBER 10-14, 2014
| Total Viewers | A25-54 Rating | A25-54 Viewers | A18-49 Rating | A18-49 Viewers | |
| NBC | 9.638 | 1.9 | 2.270 | 1.3 | 1.632 |
| CBS | 7.435 | 1.5 | 1.818 | 0.9 | 1.181 |
| ABC | 8.989 | 1.9 | 2.283 | 1.2 | 1.502 |
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NBC NIGHTLY NEWS WITH BRIAN WILLIAMS
“NBC Nightly News with Brian Williams” is America’s most-watched evening newscast, going beyond the day’s headlines to uncover stories of how people’s lives are affected by the world around them. “NBC Nightly News” reaches nearly 10 million people every day through its broadcast and millions more through NBCNews.com, the “Nightly News” app, and social media platforms. Brian Williams is the anchor and managing editor and Patrick Burkey is the executive producer.
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