NBC Broadcast is #1 in Total Viewers and Youngest Viewers A18-49
NOVEMBER 4, 2014 – “NBC Nightly News with Brian Williams” was #1 in total viewers and the younger demo A18-49 for the week of October 27-31, 2014, according to Nielsen Media Research data.
Week to week, Nightly posted the largest total viewer growth among the network evening newscasts, increasing its delivery by +285,000 viewers (+3%) and widening its total viewer advantage over ABC by +121,000 (+27%). Versus 4Q’14/STD levels, Nightly was up +236,000 and widened its lead over ABC by +37%.
The NBC broadcast is posting +1% growth in total viewers versus the previous year and delivering its best start to a season since 2006. Nightly has now been the #1 evening newscast in total viewers for 268 consecutive weeks and 315 of the last 316 weeks.
Weekly Highlights:
- Nightly delivered 8.687 million total viewers, leading ABC by +575,000 and CBS by +2.019 million.
- Nightly averaged a 1.6 A25-54 rating, +3 tenths ahead of CBS.
- Among A25-54 (000), Nightly averaged 1.918 million viewers, +325,000 ahead of CBS.
- Nightly delivered a 1.1 A18-49 rating, topping ABC by +1 tenth and CBS by +2 tenths.
- Among A18-49, Nightly delivered 1.353 million viewers, topping ABC by +31,000 and CBS by +229,000.
WEEK OF OCTOBER 27-31, 2014
| Total Viewers | A25-54 Rating | A25-54 Viewers | A18-49 Rating | A18-49 Viewers | |
| NBC | 8.687 | 1.6 | 1.918 | 1.1 | 1.353 |
| CBS | 6.668 | 1.3 | 1.593 | 0.9 | 1.124 |
| ABC | 8.112 | 1.7 | 1.981 | 1.0 | 1.322 |
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Media contacts
For more information contact:
Erika Masonhall
NBC News
o: (212) 664-3230
c: (917) 628-8943
e: erika.masonhall@nbcuni.com
